Auxipress is a company specialised in media monitoring and analysis and their impact on the audiences. Auxipress helps communication and marketing professionals master and strengthen their brands’ leadership by gathering all the relevant multimedia information. Auxipress’ Analytics & Insights department’s extensive range of monitoring solutions and professional advice help optimise the clients’ strategic decisions.
Auxipress was founded in 1919 under the name “Auxiliaire de la Presse”. At that time, its business could be summarised as providing some press clippings to artists and public personalities. Auxipress was the first enterprise in Belgium specialised in the monitoring of Belgian newspapers and magazines chiefly focused on the political, cultural and artistic sectors.
Many famous Belgian people (such as Magritte, Jacques Brel, Hergé, Paul-Henri Spaak and Cools) were among Auxipress’ client database. These were the early days of a profession which diversified over time.
Auxipress at the heart of a brand’s ecosystem
We monitor a wide range of media outlets
Innovation is part of Auxipress’ DNA. Each collaborator partakes in this process.
Auxipress encourages innovation as part of project leadership enabling everyone to make proposals and take initiatives.
Auxipress keeps up with the most recent trends by paying attention to the evolution of usage patterns and closely following the technological innovations.
1919 – Foundation of “Auxiliaire de la Presse”
1973 - Foundation of Euro Argus (sister company specialised in the monitoring and analysis of the international press). In the 1970s, the offer was expanded to meet the growing and more diverse expectations of the clients in several areas such as the economic world.
1978 – Takeover of “Auxiliaire de la Presse” by Joachim von Beust (sr). In the same year, Joachim von Beust (jr) becomes CEO. The company undergoes a name change into Auxipress.
1993 – The Morning Info service is launched. In 1997, competitor Clipco is taken over. The operation helps Auxipress broaden its monitoring activities to the radio and TV sectors.
1998 – The Analysis service is launched. A cooperation with Agence France Presse begins.
2003 – Online publications are added to the monitoring portfolio
2006 – Auxipress’ production system is fully digitised
2007 – Launch of Auxipress’ electronic platform. Clients can access articles and audio-visual fragments on the platform
2008 – The electronic platform is a resounding success. Complementary tools are developed such as mobile support on iPods, iPhones and Pocket PCs
2009 – New features are added to the electronic platform
2014 - Auxipress becomes Unicef’s bronze sponsor
2015 – GMI is founded: Seven media intelligence leaders form an alliance to reinforce their global cooperation. The founding members are: Acceso (Spain), Up2News (France), L’Eco della Stampa (Italy), Pressdata (Great Britain), UNICEPTA (Germany), Ornico (Africa) et Auxipress (Belgique)
2016 - AuxiAlert app sees the light of day
2019 – Auxipress turns 100