From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Digital Tipping Point for Radio will be reached in 2024
All Articles

Digital Tipping Point for Radio will be reached in 2024

By Julien Robert

Do Belgians still listen to the radio? That's what MaRadio.be tried to find out. Auxipress attended the Digital Radio Day 2024 where MaRadio.be presented the results of its study. In 2023, 1500 Belgians, aged 12 to 74, were surveyed about their use of FM and digital radio, and the results are clear: radio must adapt! In this article, we present five key take-aways about Belgians and their radios.
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White paper – Esports: the brands take the joysticks
All Articles Digital White Paper

White paper – Esports: the brands take the joysticks

Several times a year, Auxipress publishes a white paper on a rapidly changing media trend (fake news, new technologies, etc.). For the first of this year, esports is in the spotlight, a discipline often in the news but still unknown to the general public.
Esports, this popular … sport?
All Articles Marketing and communication Digital

Esports, this popular … sport?

Are esports actual sports, and can we consider them as such?
Blockchain: A revolution.
Marketing and communication Digital All Articles

Blockchain: A revolution.

Due to the rise of cryptocurrencies, and more specifically bitcoin, the word blockchain frequently appears in the media. But what do these words have in common and what is this chain of blocks?!
Media Intelligence: the fail-safe way to know what is said about you in 2023!
All Articles Marketing and communication Media Intelligence

Media Intelligence: the fail-safe way to know what is said about you in 2023!

In the digital era, we increasingly hear new generic terms that are not only incomprehensible to a novice but also do not have a real equivalent in French. One can quickly mention expressions such as big data*, media monitoring*, brand intelligence, etc. Today, we will take the time to define and explain what media intelligence is, and more importantly, explain the benefits that you could get from it.
Why Esports might become more popular than traditional sport ?
News and trends

Why Esports might become more popular than traditional sport ?

As a consumer phenomenon, Esports continues to grow its huge base of passionate fans across the globe.
Slow fashion and e-commerce: friend or foe?
All Articles Marketing and communication Digital

Slow fashion and e-commerce: friend or foe?

In the current environment and keeping in mind what is happening to our planet, it is wise to ponder our overconsumption and look into its consequences. The goal is not necessarily to buy less, but to buy more efficiently, by introducing a circular system that turns one man’s waste into another man’s resource. This recent phenomenon is rapidly gaining ground. It is a new way for brands to communicate in 2020. Some of them have caught on already.
International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress
Marketing and communication

International Radio Day 2019, interview with Klaas van Hove, our expert at Auxipress

Julien Robert, our marketing and communication intern interviewed Klaas Van Hove, Head of RTV & Online Media for the International Radio Day 2019.
FIBEP Copyright Talks #2: Update about the copyright in Europe
Inside news

FIBEP Copyright Talks #2: Update about the copyright in Europe

Last Friday, February first, 25 FIBEP colleagues from 12 different countries met at Kantar Média offices for the 2nd edition of the Copyright Talks.
« Fake News » – Digital disinformation
White Paper

« Fake News » – Digital disinformation

Historically, disinformation has always existed (hoaxes, propaganda, defamation, popular beliefs, parodies, etc.). Some people say that the rumour is the oldest medium in the world.
Meeting with 7 leader of the media industry
Media Intelligence

Meeting with 7 leader of the media industry

The 50th edition of Fibep's World Media Intelligence was a highly interesting, diversified and complete congress. 3 days of networking, presentations and so many opportunities to deepen skills and knowledge in the media monitoring and media intelligence global market.
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