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Digital Tipping Point for Radio will be reached in 2024
All Articles

Digital Tipping Point for Radio will be reached in 2024

By Julien Robert

Do Belgians still listen to the radio? That's what MaRadio.be tried to find out. Auxipress attended the Digital Radio Day 2024 where MaRadio.be presented the results of its study. In 2023, 1500 Belgians, aged 12 to 74, were surveyed about their use of FM and digital radio, and the results are clear: radio must adapt! In this article, we present five key take-aways about Belgians and their radios.
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Discover our team, our offices and much more in this video
Inside news

Discover our team, our offices and much more in this video

Auxipress, the media monitoring and data analysis specialist, will celebrate its centennial in 2019. Behind the mass of data that we process every day, the human aspect comes first! Everyone’s expertise in and passion for media makes the collaboration between teams invigorating and enriching. More than a business, Auxipress is a big family where colleagues write history every day and clients are at the core of attention. Find out more about Auxipress’ values and discover who we are in this video.
New technologies : what visibility do they have in the media and what does public opinion think about them ?
Marketing and communication News and trends

New technologies : what visibility do they have in the media and what does public opinion think about them ?

New technologies are increasingly present in the media and their influence is growing. They are promoted in the media and opinions about them are varied.
Sponsorship: What are the advantages? How to assess its benefits?
Marketing and communication

Sponsorship: What are the advantages? How to assess its benefits?

Sponsorship activities help your brand gain visibility. Analysing the benefits of a sponsorship campaign can be challenging. Discover how our media analysis solution can help you measure the impact of your sponsorship activity.
The roles of Influencers – the influencers of today are the opinion leaders of yesterday
Social media

The roles of Influencers – the influencers of today are the opinion leaders of yesterday

The influencers of today are the opinion leaders of yesterday (Lazarfeld en Katz model – 1995). In the time of social media, the concept has gone upmarket. Brands today have every opportunity to identify their ambassadors and critics in real time.
Media Intelligence : World Recycling Day
Media Intelligence

Media Intelligence : World Recycling Day

For the World Recycling Day, on the 15th of November, Auxipress has done media analysis on data crossing and contextualization in order to bring some media trends into light around the topic of recycling. You will discover in the 4 graphs the big trends, the mediatisation, the context and finally the European audience around recycling.
Auxipress is aware of the social network buzz
Social media

Auxipress is aware of the social network buzz

We are aware of the growing importance of social media. To give you an idea about the sheer size of the phenomenon: 3.419 billion people use the Internet and 2.307 billion people are active on social networks, which represents no less than 31% of the world population. These impressive figures confirm the increasing prominence of social media in people’s daily lives.
The five keys of mobile marketing
Marketing and communication

The five keys of mobile marketing

Could you imagine your marketing campaigns being sent out via text rather than traditional e-mail? Keep this in mind, because the mobile revolution is on its way. In October 2016, mobile generated traffic exceeded that of the web. Are the consumers radically changing their habits?
The benefits of media monitoring
Media Intelligence

The benefits of media monitoring

Media monitoring and analysis allow you to follow everything that is said about your brand, your competitors, and your sector of activity, regardless of the media. It is said to be useful tool for gaining an edge over the competition and gathering information so that new strategies may be developed to improve your company's market share and image.
Crisis Communication
Marketing and communication

Crisis Communication

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to reputation. Traditional public relations tries to seek positive attention from stakeholders, the media, and the general populace but crisis communications can be viewed as a reverse of this. It seeks to divert negative attention away from the individual, company or organisation and strives to maintain the reputation of the organisation in crisis situations. It is analogous to putting out a fire.
Four Ways to Optimise Your Press Releases
Marketing and communication

Four Ways to Optimise Your Press Releases

An essential aspect of press distribution is a blend of social interaction and proper optimisation which helps in increasing the chances of your news appearing high in search results. Widely recognized as SEO, or Search Engine Optimisation, the principles of optimising press releases are continually changing as mobile behaviour, social media and search engine algorithms continue to evolve.In this article, we will be showing you tips to optimise your press releases in a way that will not only engage and inform the reader but also enables you to share valuable information with your target audience.
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