From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Universities: five essential PR strategies for attracting the brightest students
All Articles

Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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The right keyword in media intelligence
Marketing and communication

The right keyword in media intelligence

By Auxipress

Media intelligence often refers to keywords when it comes to mapping media coverage for a brand. Along with the customer a media intelligence company defines a set of keywords which represents the customer’s needs for insights into targeted media coverage and for benchmarking purposes.
Why a Human Factor in Media Intelligence is Still Key
Media Intelligence

Why a Human Factor in Media Intelligence is Still Key

By Auxipress

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.
5 easy ways to increase your company’s media coverage
Marketing and communication News and trends

5 easy ways to increase your company’s media coverage

By Julien Robert

In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
How to manage your brand’s e-reputation ?
Social media Digital

How to manage your brand’s e-reputation ?

By Julien Robert

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
Increase your Google visibility in 5 steps
All Articles Marketing and communication Digital

Increase your Google visibility in 5 steps

By Lisa von Beust

Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
Semantic search… searching for sense
Marketing and communication

Semantic search… searching for sense

By Auxipress

Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.
Launch of the GMI – Global Media Intelligence alliance
All Articles Inside news

Launch of the GMI – Global Media Intelligence alliance

By Auxipress

The founding members are: Acceso (Spain), the Press Argus (France), L'Eco della Stampa (Italy), Pressdata (UK), Unicepta (Germany) and Auxipress (Belgium).
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