Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Back to normal: episode 1
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Back to normal: episode 1

By Auxipress

Julien Robert

In the following weeks, we will be following the adventures of Tom. After the lockdown he was one of the first to be able to come back to the office.
Lockdown with a graphic designer
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Lockdown with a graphic designer

By Auxipress

Julien Robert

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Graphic Designer.
Keep smiling while homeworking
Inside news Digital All Articles

Keep smiling while homeworking

By Auxipress

Auxipress

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Customer Marketing Specialist.
E-commerce a real threat to brick and mortar?
All Articles Marketing and communication Digital

E-commerce a real threat to brick and mortar?

By Auxipress

Julien Robert

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores?
Why is customer marketing vital for a company?
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Why is customer marketing vital for a company?

By Auxipress

Auxipress

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this.
Do cryptocurrencies deserve our attention?
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Do cryptocurrencies deserve our attention?

By Auxipress

Julien Robert

This article is a logical sequel to our previous one about blockchain. You most likely have heard of Bitcoin, more often labelled as BTC in the world of cryptocurrencies, but do you know what it really means?
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What can we expect from esports in the future ?

By Auxipress

Auxipress

The attention given to esports, both from the audience and media, is still very recent. What can we expect for the future? Several possible avenues are explored in this article.
White paper – Esports: the brands take the joysticks
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White paper – Esports: the brands take the joysticks

By Auxipress

Auxipress

Several times a year, Auxipress publishes a white paper on a rapidly changing media trend (fake news, new technologies, etc.). For the first of this year, esports is in the spotlight, a discipline often in the news but still unknown to the general public.
Esports, this popular … sport?
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Esports, this popular … sport?

By Auxipress

Julien Robert

Are esports actual sports, and can we consider them as such?
Blockchain: A revolution.
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Blockchain: A revolution.

By Auxipress

Julien Robert

Due to the rise of cryptocurrencies, and more specifically bitcoin, the word blockchain frequently appears in the media. But what do these words have in common and what is this chain of blocks?!
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