Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

By Julien Robert

Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
Media Intelligence All Articles Marketing and communication

Why is media monitoring so important for your brand?

By Julien Robert

Julien Robert

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
Being well informed before anyone else: Why is it essential for brands?
All Articles Marketing and communication Media Intelligence

Being well informed before anyone else: Why is it essential for brands?

By Julien Robert

Julien Robert

Nowadays, being informed about what is going on around us, at both the national and the international levels, has become essential, and even more so for companies wishing to be present and efficient in the market, with one goal in mind: to remain competitive.
Alternative Mobility Report
All Articles Marketing and communication Media Intelligence

Alternative Mobility Report

By Julien Robert

Julien Robert

Did you know that cycling was by far the mean of transport the most mentioned in the media relating to sustainable mobility?
Major societal issues: is it necessary for brands to position themselves?
All Articles Media Intelligence White Paper

Major societal issues: is it necessary for brands to position themselves?

By Julien Robert

Lisa von Beust

Does your brand need to position itself on important societal issues?

Gaming in the eye of the media
All Articles Media Intelligence Digital

Gaming in the eye of the media

By Baptiste Collard

Baptiste Collard

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

By Auxipress

Julien Robert

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
Marketing and communication: Are data essential?
All Articles Marketing and communication Media Intelligence

Marketing and communication: Are data essential?

By Julien Robert

Lisa von Beust

On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
Behind the scenes at Auxipress – Who hides behind your monitoring?
All Articles Inside news Media Intelligence

Behind the scenes at Auxipress – Who hides behind your monitoring?

By Julien Robert

Lisa von Beust

Who hides behind the different professions at Auxipress? In this interview, Tim Puttemans - Head of Print, takes us behind the scenes of his job.
With the podcasts, our offer has just become even broader!
All Articles Inside news Media Intelligence

With the podcasts, our offer has just become even broader!

By Julien Robert

Aurélie Tsosscos

The Belgian media landscape is constantly changing. On-demand media consumption is constantly growing while linear consumption is declining.
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