As another eventful year is slowly coming to a close, C Square hosted a thought-provoking panel discussion at the Corporate Communication Summit on November 23.
Euro2020 is over. But which red devils were the most talked about? Which matches have generated the most reactions on social networks? Who has been talking about Euro 2020 around the world?
After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
The influencers of today are the opinion leaders of yesterday (Lazarfeld en Katz model – 1995). In the time of social media, the concept has gone upmarket. Brands today have every opportunity to identify their ambassadors and critics in real time.
We are aware of the growing importance of social media. To give you an idea about the sheer size of the phenomenon: 3.419 billion people use the Internet and 2.307 billion people are active on social networks, which represents no less than 31% of the world population. These impressive figures confirm the increasing prominence of social media in people’s daily lives.
We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
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