From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Universities: five essential PR strategies for attracting the brightest students
All Articles

Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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FIBEP Copyright Talks #2: Update about the copyright in Europe
Inside news

FIBEP Copyright Talks #2: Update about the copyright in Europe

By Auxipress

Last Friday, February first, 25 FIBEP colleagues from 12 different countries met at Kantar Média offices for the 2nd edition of the Copyright Talks.
« Fake News » – Digital disinformation
White Paper

« Fake News » – Digital disinformation

By Auxipress

Historically, disinformation has always existed (hoaxes, propaganda, defamation, popular beliefs, parodies, etc.). Some people say that the rumour is the oldest medium in the world.
Meeting with 7 leader of the media industry
Media Intelligence

Meeting with 7 leader of the media industry

By Auxipress

The 50th edition of Fibep's World Media Intelligence was a highly interesting, diversified and complete congress. 3 days of networking, presentations and so many opportunities to deepen skills and knowledge in the media monitoring and media intelligence global market.
Discover our team, our offices and much more in this video
Inside news

Discover our team, our offices and much more in this video

By Auxipress

Auxipress, the media monitoring and data analysis specialist, will celebrate its centennial in 2019. Behind the mass of data that we process every day, the human aspect comes first! Everyone’s expertise in and passion for media makes the collaboration between teams invigorating and enriching. More than a business, Auxipress is a big family where colleagues write history every day and clients are at the core of attention. Find out more about Auxipress’ values and discover who we are in this video.
New technologies : what visibility do they have in the media and what does public opinion think about them ?
Marketing and communication News and trends

New technologies : what visibility do they have in the media and what does public opinion think about them ?

By Lisa von Beust

New technologies are increasingly present in the media and their influence is growing. They are promoted in the media and opinions about them are varied.
Sponsorship: What are the advantages? How to assess its benefits?
Marketing and communication

Sponsorship: What are the advantages? How to assess its benefits?

By Auxipress

Sponsorship activities help your brand gain visibility. Analysing the benefits of a sponsorship campaign can be challenging. Discover how our media analysis solution can help you measure the impact of your sponsorship activity.
The roles of Influencers – the influencers of today are the opinion leaders of yesterday
Social media

The roles of Influencers – the influencers of today are the opinion leaders of yesterday

By Julien Robert

The influencers of today are the opinion leaders of yesterday (Lazarfeld en Katz model – 1995). In the time of social media, the concept has gone upmarket. Brands today have every opportunity to identify their ambassadors and critics in real time.
Media Intelligence : World Recycling Day
Media Intelligence

Media Intelligence : World Recycling Day

By Baptiste Collard

For the World Recycling Day, on the 15th of November, Auxipress has done media analysis on data crossing and contextualization in order to bring some media trends into light around the topic of recycling. You will discover in the 4 graphs the big trends, the mediatisation, the context and finally the European audience around recycling.
Auxipress is aware of the social network buzz
Social media

Auxipress is aware of the social network buzz

By Auxipress

We are aware of the growing importance of social media. To give you an idea about the sheer size of the phenomenon: 3.419 billion people use the Internet and 2.307 billion people are active on social networks, which represents no less than 31% of the world population. These impressive figures confirm the increasing prominence of social media in people’s daily lives.
The five keys of mobile marketing
Marketing and communication

The five keys of mobile marketing

By Auxipress

Could you imagine your marketing campaigns being sent out via text rather than traditional e-mail? Keep this in mind, because the mobile revolution is on its way. In October 2016, mobile generated traffic exceeded that of the web. Are the consumers radically changing their habits?
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