As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran
Pokémon Go was only very recently launched, yet managed to be downloaded by millions of users in no time. That by itself is already a notable record. But how did it get to take the world by storm? Is it the brand, nostalgia and what role do media play?
Media intelligence often refers to keywords when it comes to mapping media coverage for a brand. Along with the customer a media intelligence company defines a set of keywords which represents the customer’s needs for insights into targeted media coverage and for benchmarking purposes.
In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.
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