From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Interview with Pietro Biglia from L’eco della Stampa
All Articles Inside news Marketing and communication

Interview with Pietro Biglia from L’eco della Stampa

By Auxipress

How has the crisis around Covid-19 changed communication and marketing strategies ? Find out more in our 3-part interview series. In this article with Pietro Biglia who works in marketing at L’eco della Stampa, a media monitoring company based in Italy, where he has helped build the communication stragegy.
Interview with Niko from PressRelations
All Articles Inside news Media Intelligence

Interview with Niko from PressRelations

By Auxipress

How has the crisis around Covid-19 changed communication and marketing strategies. Find out more in our 3-part interview series. In this article with Niko, member of the marketing team and management board at PressRelations, an international service provider for cross-media monitoring and analysis services based in Germany.
Interview with Mongezi Mtati from Ornico
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Interview with Mongezi Mtati from Ornico

By Auxipress

How has the crisis around Covid-19 changed communication and marketing strategies ? Find out more in our 3-part interview series. In this article with the marketing manager Mongezi Mtati from Ornico, a media monitoring company based in South Africa.
Instagram Reels: Just a short-term trend, or should you actively use it?
All Articles Social media Marketing and communication

Instagram Reels: Just a short-term trend, or should you actively use it?

By Julien Robert

After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
All Articles Marketing and communication Digital

STREAMING MANIA: How radio & TV carve out a bright future in the digital age

By Auxipress

The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
RETURN TO NORMAL: EPISODE 2
All Articles Inside news Digital

RETURN TO NORMAL: EPISODE 2

By Auxipress

In the coming weeks, we will follow Tom’s adventures. After the lockdown, he was one of the first ones to return to the office.
How to define and apply the client life cycle
Marketing and communication News and trends

How to define and apply the client life cycle

By Auxipress

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
One year of digital news
Digital All Articles Inside news

One year of digital news

By Julien Robert

Not a day goes by without the digital world being turned upside down by new innovations, bankruptcies, disruptive technology ... And it's obviously very time-consuming to keep up to date. We help you in this task for over a year now with our weekly digital news. 💡 To thank you for your support and the constant growing number of readers, here is for you a top 5 of the most successful digital news during this year. 🎉🎉
Back to normal: episode 1
All Articles Inside news Digital

Back to normal: episode 1

By Julien Robert

In the following weeks, we will be following the adventures of Tom. After the lockdown he was one of the first to be able to come back to the office.
Lockdown with a graphic designer
All Articles Inside news Digital

Lockdown with a graphic designer

By Julien Robert

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Graphic Designer.
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