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White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”
All Articles Marketing and communication News and trends White Paper

White Paper : “Trends & Challenges in 2021 : Brands in (r)evolution”

By Lisa von Beust

After an event such as the COVID-19 crisis, what are the trends and challenges that brands faced in 2021 ?
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Media Intelligence, the bigger picture
Media Intelligence

Media Intelligence, the bigger picture

As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran
Does Pokémon Go handle media or is it vice versa?
Marketing and communication

Does Pokémon Go handle media or is it vice versa?

Pokémon Go was only very recently launched, yet managed to be downloaded by millions of users in no time. That by itself is already a notable record. But how did it get to take the world by storm? Is it the brand, nostalgia and what role do media play?
The right keyword in media intelligence
Marketing and communication

The right keyword in media intelligence

Media intelligence often refers to keywords when it comes to mapping media coverage for a brand. Along with the customer a media intelligence company defines a set of keywords which represents the customer’s needs for insights into targeted media coverage and for benchmarking purposes.
Why a Human Factor in Media Intelligence is Still Key
Media Intelligence

Why a Human Factor in Media Intelligence is Still Key

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.
5 easy ways to increase your company’s media coverage
Marketing and communication News and trends

5 easy ways to increase your company’s media coverage

In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
How to manage your brand’s online reputation?
Digital

How to manage your brand’s online reputation?

We all know the importance of managing your brand’s online reputation. Indeed, with over 3.5 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
Increase your Google visibility in 5 steps
Digital

Increase your Google visibility in 5 steps

Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
Semantic search… searching for sense
Marketing and communication

Semantic search… searching for sense

Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.
Launch of the GMI – Global Media Intelligence alliance
Inside news

Launch of the GMI – Global Media Intelligence alliance

The founding members are: Acceso (Spain), the Press Argus (France), L'Eco della Stampa (Italy), Pressdata (UK), Unicepta (Germany) and Auxipress (Belgium).
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