From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
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Keep smiling while homeworking
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Keep smiling while homeworking

By Auxipress

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Customer Marketing Specialist.
My internship during quarantine
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My internship during quarantine

By Auxipress

On this very special period we are all living in, how are our colleagues doing? How does everyone organizes his work ? Do they have some funny stories or tipps to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a serie of testimonials. To start, as auto designated volunteers: the marketing team.
E-commerce a real threat to brick and mortar?
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E-commerce a real threat to brick and mortar?

By Julien Robert

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores?
The ideal WorkFromHome routine
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The ideal WorkFromHome routine

By Auxipress

After the initial adjustment, it is time for a new routine. By the end of this third week of confinement, which is oftentimes synonymous for working from home, many of us have found some balance. But how can we optimise this balance further? How can we improve our new daily routine? Here are some tips and tricks from our HR Manager at Auxipress. In two episodes, we will share some advice with you that will surely brighten your day. We tested them out first, we promise!
White Paper – State of PR 2020
Marketing and communication White Paper All Articles

White Paper – State of PR 2020

By Julien Robert

Is PR part of marketing, digital or SEO activities? Do PR professionals also need to know how to manage social media and influence marketing? How do you prove the value of PR? The boundaries between PR, marketing, social media and digital are becoming increasingly blurred.
How to choose between micro and macro influencers?
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How to choose between micro and macro influencers?

By Auxipress

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
Why is customer marketing vital for a company?
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Why is customer marketing vital for a company?

By Auxipress

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this.
The importance of monitoring one’s daily mediatization
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The importance of monitoring one’s daily mediatization

By Auxipress

Whether they want it or not, brands are likely to be mentioned in media, depending on the daily news.
How to measure the impact of an influencer marketing campaign?
Social media Marketing and communication

How to measure the impact of an influencer marketing campaign?

By Julien Robert

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
Digital news of the decade
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Digital news of the decade

By Auxipress

We turn the page 2010s to enter the 2020s. But what were the major advances that have emerged in the last 10 years. Auxipress has conducted the investigation for you and has put together a list of the ten technological or digital innovations that have exploded in the last 10 years. No more time to lose, we start right away with ...
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