From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Gaming in the eye of the media
All Articles

Gaming in the eye of the media

By Baptiste Collard

Gaming and esports remain popular themes in Belgium despite a small decrease in media visibility !
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Marketing and communication

How to run an effective thought leadership campaign in 5 easy steps

According to the thought leadership lab, thought leaders are “the informed opinion leaders and the go-to people in their field of expertise.
Why Broadcast Monitoring is essential to your engagement marketing strategy?
Marketing and communication

Why Broadcast Monitoring is essential to your engagement marketing strategy?

As a marketer in a 2.0 world, it’s easy to take comfort in the assumption that your brand’s equity can be monitored by new media alone.
Media awareness, think about it
Marketing and communication

Media awareness, think about it

So you have a brand. You know that you need tools and marketing efforts to spread the word about your brand’s amazing solutions.
Clipping, a thing of the past. Media Intelligence a thing of the future
Media Intelligence

Clipping, a thing of the past. Media Intelligence a thing of the future

For ages people have been referring to ‘clipping’ as the sole activity in our business. While that may have been the truth for quite some time, the business market should acknowledge that ‘clipping’ has become an activity of the past.
Media Intelligence, the bigger picture
Media Intelligence

Media Intelligence, the bigger picture

As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran
Does Pokémon Go handle media or is it vice versa?
Marketing and communication

Does Pokémon Go handle media or is it vice versa?

Pokémon Go was only very recently launched, yet managed to be downloaded by millions of users in no time. That by itself is already a notable record. But how did it get to take the world by storm? Is it the brand, nostalgia and what role do media play?
The right keyword in media intelligence
Marketing and communication

The right keyword in media intelligence

Media intelligence often refers to keywords when it comes to mapping media coverage for a brand. Along with the customer a media intelligence company defines a set of keywords which represents the customer’s needs for insights into targeted media coverage and for benchmarking purposes.
Why a Human Factor in Media Intelligence is Still Key
Media Intelligence

Why a Human Factor in Media Intelligence is Still Key

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.
5 easy ways to increase your company’s media coverage
Marketing and communication News and trends

5 easy ways to increase your company’s media coverage

In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
How to manage your brand’s e-reputation ?
Social media Digital

How to manage your brand’s e-reputation ?

We all know the importance of managing your brand’s e-reputation. Indeed, with over 4.2 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
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