From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Success Story : Edenred
Use cases

Success Story : Edenred

By Lisa von Beust

Edenred is the Belgian leader in payment solutions in the world of work and the inventor of the Ticket Restaurant. With over 1.6 million Belgian users and 10,000 corporate clients, Edenred needs to know what is being said about its brand and its market. We spoke to David Dupuis, Head of communications at Edenred, about the importance of mastering its brand image.
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How to manage your brand’s online reputation?
Digital

How to manage your brand’s online reputation?

We all know the importance of managing your brand’s online reputation. Indeed, with over 3.5 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.
Increase your Google visibility in 5 steps
Digital

Increase your Google visibility in 5 steps

Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
Semantic search… searching for sense
Marketing and communication

Semantic search… searching for sense

Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.
Launch of the GMI – Global Media Intelligence alliance
Inside news

Launch of the GMI – Global Media Intelligence alliance

The founding members are: Acceso (Spain), the Press Argus (France), L'Eco della Stampa (Italy), Pressdata (UK), Unicepta (Germany) and Auxipress (Belgium).
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