Digital Tipping Point for Radio will be reached in 2024
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Digital Tipping Point for Radio will be reached in 2024

By Julien Robert

Do Belgians still listen to the radio? That's what MaRadio.be tried to find out. Auxipress attended the Digital Radio Day 2024 where MaRadio.be presented the results of its study. In 2023, 1500 Belgians, aged 12 to 74, were surveyed about their use of FM and digital radio, and the results are clear: radio must adapt! In this article, we present five key take-aways about Belgians and their radios.
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One year of digital news
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One year of digital news

Julien Robert

Not a day goes by without the digital world being turned upside down by new innovations, bankruptcies, disruptive technology ... And it's obviously very time-consuming to keep up to date. We help you in this task for over a year now with our weekly digital news. 💡 To thank you for your support and the constant growing number of readers, here is for you a top 5 of the most successful digital news during this year. 🎉🎉
Back to normal: episode 1
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Back to normal: episode 1

Julien Robert

In the following weeks, we will be following the adventures of Tom. After the lockdown he was one of the first to be able to come back to the office.
Lockdown with a graphic designer
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Lockdown with a graphic designer

Julien Robert

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Graphic Designer.
Keep smiling while homeworking
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Keep smiling while homeworking

Auxipress

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Customer Marketing Specialist.
My internship during quarantine
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My internship during quarantine

Auxipress

On this very special period we are all living in, how are our colleagues doing? How does everyone organizes his work ? Do they have some funny stories or tipps to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a serie of testimonials. To start, as auto designated volunteers: the marketing team.
E-commerce a real threat to brick and mortar?
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E-commerce a real threat to brick and mortar?

Julien Robert

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores?
The ideal WorkFromHome routine
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The ideal WorkFromHome routine

Auxipress

After the initial adjustment, it is time for a new routine. By the end of this third week of confinement, which is oftentimes synonymous for working from home, many of us have found some balance. But how can we optimise this balance further? How can we improve our new daily routine? Here are some tips and tricks from our HR Manager at Auxipress. In two episodes, we will share some advice with you that will surely brighten your day. We tested them out first, we promise!
White Paper – State of PR 2020
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White Paper – State of PR 2020

Julien Robert

Is PR part of marketing, digital or SEO activities? Do PR professionals also need to know how to manage social media and influence marketing? How do you prove the value of PR? The boundaries between PR, marketing, social media and digital are becoming increasingly blurred.
How to choose between micro and macro influencers?
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How to choose between micro and macro influencers?

Auxipress

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].
Why is customer marketing vital for a company?
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Why is customer marketing vital for a company?

Auxipress

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this.
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