Success story : MaGnetik
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Success story : MaGnetik

By Auxipress

Founded in 2017 by Barbara Malengreaux, MaGnetik is a Public Relations & Communication agency that offers brands and companies a real added value and support for their projects in a flexible and creative way. Barbara has been working with Auxipress for more than 15 years now. She talks about the benefits of this collaboration in her daily work.
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Let us look back on the year 2020!
Uncategorized Freemium

Let us look back on the year 2020!

It is easier to start a new year in full control of the situation, is it not?
Instagram Reels: Just a short-term trend, or should you actively use it?
Uncategorized Freemium

Instagram Reels: Just a short-term trend, or should you actively use it?

After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
How to define and apply the client life cycle
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How to define and apply the client life cycle

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept. A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
White Paper – State of PR 2020
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White Paper – State of PR 2020

Is PR part of marketing, digital or SEO activities? Do PR professionals also need to know how to manage social media and influence marketing? How do you prove the value of PR? The boundaries between PR, marketing, social media and digital are becoming increasingly blurred.
How to measure the impact of an influencer marketing campaign?
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How to measure the impact of an influencer marketing campaign?

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
White paper – Esports: the brands take the joysticks
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White paper – Esports: the brands take the joysticks

Several times a year, Auxipress publishes a white paper on a rapidly changing media trend (fake news, new technologies, etc.). For the first of this year, esports is in the spotlight, a discipline often in the news but still unknown to the general public.
Fake News: How to deal with fake news when you are not a pro?
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Fake News: How to deal with fake news when you are not a pro?

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.
« Fake News » – Digital disinformation
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« Fake News » – Digital disinformation

Historically, disinformation has always existed (hoaxes, propaganda, defamation, popular beliefs, parodies, etc.). Some people say that the rumour is the oldest medium in the world.
New technologies : what visibility do they have in the media and what does public opinion think about them ?
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New technologies : what visibility do they have in the media and what does public opinion think about them ?

Auxipress has conducted a study together with the company SoPRISM on the interest that the media and the public opinion have on New technologies.