Our Story: Press Monitoring
All Articles

Our Story: Press Monitoring

By Julien Robert

Have you ever wondered how press monitoring works at Auxipress? Dive into the story of Auxipress and discover how we have developed our media intelligence expertise over the years!
Read more
Does Pokémon Go handle media or is it vice versa?
Marketing and communication

Does Pokémon Go handle media or is it vice versa?

Lisa von Beust

Pokémon Go was only very recently launched, yet managed to be downloaded by millions of users in no time. That by itself is already a notable record. But how did it get to take the world by storm? Is it the brand, nostalgia and what role do media play?
The right keyword in media intelligence
Marketing and communication

The right keyword in media intelligence

Auxipress

Media intelligence often refers to keywords when it comes to mapping media coverage for a brand. Along with the customer a media intelligence company defines a set of keywords which represents the customer’s needs for insights into targeted media coverage and for benchmarking purposes.
5 easy ways to increase your company’s media coverage
Marketing and communication News and trends

5 easy ways to increase your company’s media coverage

Julien Robert

In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
Increase your Google visibility in 5 steps
All Articles Marketing and communication Digital

Increase your Google visibility in 5 steps

Lisa von Beust

Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
Semantic search… searching for sense
Marketing and communication

Semantic search… searching for sense

Auxipress

Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.
1 4 5 6
TOP