Success story : G4S

Success story : G4S

G4S is the world leader in integrated security, specialising in security services and solutions. Large companies such as G4S have to deal with a large amount of data and related questions on a daily basis.

Challenge

G4S is the world leader in integrated security, specialising in security services and solutions. Large companies such as G4S have to deal with a large amount of data and related questions on a daily basis.
What is being said about us? How are we being talked about? Who is talking about us? How can we positively influence our target audiences? Where do these articles appear? Do we get enough press? What is the result of all our efforts? What can we adjust to achieve even better figures?
A complete analysis of all these data makes the management of communication and marketing much easier. For Yannick De Smet, Regional G4S Academy Director Europe, and Executive Manager G4S Academy Belgium, Auxipress is an observation, analysis and evaluation tool.

Solution

Observatietool

Our services ensure that customers do not have to look everywhere for information. Everything is centralised in daily mails, on our platform Uniq and our app AuxiAlert.
“Small messages that you wouldn’t normally see are picked up this way. It’s not always necessary to react to them, but being aware of them is interesting,” Mr De Smet told us. In other words, you can easily detect trends and risks.

Analysis tool

Measurability is a term that often came up during our customer interviews. To be able to justify budgets, efforts and time to management and board, measurable figures and facts are a must! Auxipress helps its customers to objectify and analyse data quickly.

Added Value

Evaluation tool

A while ago, a new competitor entered the security market. A relatively small competitor that G4S had, but one that was already very active on social media.
G4S itself has a young social media policy. They then decided to investigate their presence on social networks a little deeper by means of one of our services, Universal Insights. Thanks to Universal Insights, G4S got a better picture of their social media policy. After observing, analysing and evaluating their communication on social networks, they were able to identify points of improvement and put them into practice. This brought positive results, especially in terms of sentiment.
Mr De Smet defined the Auxipress services as powerful “management tools”. Our services are very user-friendly and allow clients to progress and grow even more. Thanks to Auxipress, you can take your marketing and communication to the next level.

Élevons votre marque.
Travaillons ensemble.

Contactez-nous