Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
So what can you do about it? Find below a couple of tips.
1. Make sure you have multiple profiles
Create several professional profiles. Think of Twitter, a professional Facebook or LinkedIn. You can even go a step further and create e.g. an about.me page (see item 5). You do not have to actively use those accounts as long as you make sure you can be found on multiple online locations (just ensure you add information about you, your professional activities and a picture). Actively using them on the other hand, will clearly increase your ranking (see next items).
2. On LinkedIn? Use a descriptive title
If you have a LinkedIn account, odds are that your professional title is shining on top of your profile. Whenever you use LinkedIn, you get contact suggestions, with just a picture and that specific title. Based on those data we decide if we want to connect before clicking on a profile. Already at that moment you should stand out.
When we talk about titles, we think about professional titles like Project Manager, Director, CEO, COO, etc. But do you think you really stand out with such a title or can be better found? Not necessarily. We know you are a Project Manager, but don’t know what your strengths are.
Standing out and increasing your visibility can only be reached by approaching this differently. Describe what you do, short. Simple, but powerful.
A Project Manager then becomes a ‘flexible pro-active multitasker with analytical mind and eye for detail and time’, right? You can name talents or skills with key words or you plainly say what you do or can do. In this section it’s all about standing out, how to make sure people are triggered to click on your name.
3. Write about your expertise
Websites inform a visitor about certain services or products, just like the profile pages you created say something about you. However, you can go a bit further and increase your presence on the internet by sharing knowledge or experience. People want to learn, preferably from an authority, an expert, you?
Share your knowledge via the company blog or a blog post on LinkedIn. Share your experience, pitfalls, success stories, tips. Link your name to knowledge.
You will notice that a blog will start leading its own life: people will comment and might even share your post. That way you stand out. Want to write somewhere else? That’s possible, take this website for instance. We’re happy to have you as a guest blogger provided that your topic is related to media intelligence or our activities.
4. Participate in online discussions/ tweet
Writing is one thing, but it doesn’t actually have to be that much to have people look at your profile. Think about participating in group discussions, comments to information that has been shared. If people find your comment interesting, there’s a fair chance they will have a look at your profile. Same for Twitter: share info or insights.
A leap into the unknown can sometimes lead to unexpected results. Dare to embrace new media to increase your visibility or to show your innovative approach. E.g. have you ever heard about about.me, LinkedIn’s feared competitor attracting many new users? Or what about a professional tsū-profile (tsu.co), the only medium Facebook actually considers to be a threat? Introduce yourself using Slideshare or create some Prezis. You will notice that your ranking will gradually increase.
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