The Belgian media landscape is constantly changing. On-demand media consumption is constantly growing while linear consumption is declining.
Podcasts for example, are becoming increasingly popular. More and more podcasts are being created and are reaching an ever-larger audience, which made it essential for us to enable our customers to follow this trend.
Therefore, we are very pleased to announce that Auxipress, backed by its leading position in Brand Intelligence, is completing its radio & TV offer with podcast monitoring as of this week! Auxipress already covers more than 15 journalistic or informational native podcasts and will expand its offer over time.
Do not hesitate to contact our teams if you would like to know more about the podcasts we can monitor for your brand!