Media analysis

The ANALYTICS & INSIGHTS pool helps its clients in strategic decision-making by producing actionable analysis and insights to increase the positioning and value of their brands. Our approach is based on an analysis of the complex "brands - media - opinions" ecosystem.

Auxipress, as a privileged observer of the evolution of the brand's ecosystem, has set itself the requirement to define a reference analysis model that makes it possible to translate “infobesity” into contextualized, measured and mapped information.



Our customers find in their collaboration with Auxipress the insights and advice to control and anticipate the major challenges of their communication to develop the leadership of their brands.

The fundamental difference of the analysis reference model of Auxipress is based on the following assets:

  • A pivot model “ data & methodology”, guarantee of the coherence of the cross-checking of the axes of analysis
  • The expertize of our analysts
  • The scientific partnerships
  • The transformation of big data into smart data

How it works?

Identification of the needs

We provide personalised guidance to assess the clients’ needs and address their media environment and line of business. 

Practical implementation

Our unique analysis method makes it possible to track brands and analyse their exposure to traditional media, social networks, audiences and influencers’ profiling. 

Mastering the global context

We offer our clients the full command of the media context in which they evolve, as well as a classification of the media contents, ad expenses and a mapping of the audiences’ areas of interest.

Presentation of Insights

Customer follow-up includes a meeting with the client to browse through the accomplishments, present a comprehensive SWOT analysis and draw the most useful insights and recommendations which can contribute to an even better communication strategy.

Our solutions

Media Brand Evaluation

Media Brand Evaluation

Visibility
Visibility
We will identify for you all the media coverage on your brand, your competitors and your sector.
  • Identify the number of results and their distribution by media source.
  • Identify the number of mentions of the brand per article (single mention, multiple mentions, average mentions per article).
  • Track media coverage and compare over time by communication channels, media, language etc.
  • Quick overview of all key indicators: number of results, comparative advertising equivalency, audience. 
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Influential media
Influential media
We identify the influential media for your brand, its competitors and its sector.
  • Identify the best communication channels with regard to the themes used by the brand in its external communication.
  • Mapping the content published by the brand.
  • Compare the content published by the brand on each communication channel (website, Instagram account, etc.)
  • Compare the content published by the brand with the way the media publishes content about the brand. 
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Monetization
Monetization
We measure the advertising value generated by your brand.
  • Identify which media generated the highest advertising value for the brand.
  • Compare the advertising value of the brand and its competitors.
  • Mapping the advertising investments of the brand.
  • Compare the advertising investments of the brand and its competitors.
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Communication actions
Communication actions
We measure the impact of communication actions on the media visibility of your brand.
  • Identify the media results for the different communication actions of the brand.
  • Evaluate which communication campaign generated most media content.
  • Identify the share of the proactive communication in the global media visibility of the brand.
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brand insights Thematisation & brand awareness
Thematisation & brand awareness
We identify the performance and media awareness of your brand as well as those of your competitors and your sector.
  • Analyse all the themes used by the brand according to the communication channels.
  • Benchmarking the external communication strategies of other competing brands.
  • Analyse all the brand’s communication.
  • Analyse the results of the communication by the CEO and other spokespersons of the brands.
  • Identify the experts mobilized by the brand.
  • Identify the brand’s weaknesses in relation to certain expertise profiles that are absent from the brand’s universe.
  • Measure the evolution of the brand’s presence by theme, etc.
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trend insights Reputation
Reputation
We identify the media reputation of your brand and your competitors.
  • Identify the positive, negative and neutral media results for your brand and your competitors.
  • Identify which themes were most positive/negative for your brand and your competitors.
  • Identify which media reported positive/negative on your brand.
  • Analyse your media reputation over time.
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Media Brand Activation

Media Brand Activation

Audience Targeting
Audience Targeting
We support you for the construction of your media audience.
  • Analyse the socio-demographic data of a particular media audience
  • Geolocate a particular media audience
  • Build receptive themes by a particular media audience
  • Accompany and advise on growing issues in relation to a particular audience
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Media Targeting
Media Targeting
We advise you in choosing your media targeting.
  • Define the target audience and find the best media relays
  • Find the most responsive media for targeted topics and themes
  • Target the media that reinforce the need to geolocate a particular audience
  • To touch a particular medium with specific themes and topics that can be considered as essential for this medium.
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Sponsoring
Sponsoring
We can find interesting partnerships to increase your media visibility through sponsoring.
  • Find the themes related to events that can be interesting for your brand
  • Discover the media audience of an event to find out if the media audience corresponds with the one of your brand

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Marketleaders Influencers
Influencers
We can find interesting influencers to increase your media visibility.
  • Find the top influencers for your brand
  • Discover new influencers that can increase the media visibility of your brand
  • Discover the influencers of your competitors
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Content Marketing
Content Marketing
We find new topics for your content marketing and media positioning.
  • Accompany and advise on the choice of topics
  • Identify the themes associated with the subject
  • Identify the trending themes associated with the subject
  • Identify emerging themes associated with the subject
  • Accompany and advise on themes to consider for your media campaigns related to the targeted subject
  • Accompany and advise on Native Advertising
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Contacts us
Be contacted
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