The ANALYTICS & INSIGHTS pool helps its clients in strategic decision-making by producing actionable analysis and insights to increase the positioning and value of their brands. Our approach is based on an analysis of the complex "brands - media - opinions" ecosystem.
Auxipress, as a privileged observer of the evolution of the brand's ecosystem, has set itself the requirement to define a reference analysis model that makes it possible to translate “infobesity” into contextualized, measured and mapped information.
Our customers find in their collaboration with Auxipress the insights and advice to control and anticipate the major challenges of their communication to develop the leadership of their brands.
The fundamental difference of the analysis reference model of Auxipress is based on the following assets:
We provide personalised guidance to assess the clients’ needs and address their media environment and line of business.
Our unique analysis method makes it possible to track brands and analyse their exposure to traditional media, social networks, audiences and influencers’ profiling.
We offer our clients the full command of the media context in which they evolve, as well as a classification of the media contents, ad expenses and a mapping of the audiences’ areas of interest.
Customer follow-up includes a meeting with the client to browse through the accomplishments, present a comprehensive SWOT analysis and draw the most useful insights and recommendations which can contribute to an even better communication strategy.