Media analysis

The ANALYTICS & INSIGHTS pool helps its clients in strategic decision-making by producing actionable analysis and insights to increase the positioning and value of their brands. Our approach is based on an analysis of the complex "brands - media - opinions" ecosystem.

Auxipress, as a privileged observer of the evolution of the brand's ecosystem, has set itself the requirement to define a reference analysis model that makes it possible to translate “infobesity” into contextualized, measured and mapped information.



Our customers find in their collaboration with Auxipress the insights and advice to control and anticipate the major challenges of their communication to develop the leadership of their brands.

The fundamental difference of the analysis reference model of Auxipress is based on the following assets:

  • A pivot model “ data & methodology”, guarantee of the coherence of the cross-checking of the axes of analysis
  • The expertize of our analysts
  • The scientific partnerships
  • The transformation of big data into smart data

Hoe it works?

Identification of the needs

We provide personalised guidance to assess the clients’ needs and address their media environment and line of business. 

Practical implementation

Our unique analysis method makes it possible to track brands and analyse their exposure to traditional media, social networks, audiences and influencers’ profiling. 

Mastering the global context

We offer our clients the full command of the media context in which they evolve, as well as a classification of the media contents, ad expenses and a mapping of the audiences’ areas of interest.

Presentation of Insights

Customer follow-up includes a meeting with the client to browse through the accomplishments, present a comprehensive SWOT analysis and draw the most useful insights and recommendations which can contribute to an even better communication strategy.

Our solutions

Media & Public Insights

Media & Public Insights

Presence and visibility of your brand
Presence and visibility of your brand
  • What is the audience of your brand, what are the associated values and indicators?
  • What is the media weight of your brand? Articles and mentions?
  • What is the evolution of the media weight of your brand, by media and type of media?
  • What is the geolocation of your media and audience coverage?
  • What is the importance and the place of your competitors in the media?
  • What is the weight of your sector in the media and audiences?
Image through the eyes of the media and the audience
Image through the eyes of the media and the audience
  • What are the strengths and weaknesses of your brand image?
  • What are the threats and opportunities of your media and audience environment?
  • What are the themes associated with your brand?
  • What are the verbatim associated with the identified topic?
  • What is the impact of you intervention in the media and for your audience?
  • What is the tonality of your brand in the media?
  • What are the public opinion on your brand?
  • What are the centers of interest of the media/audiences interested in your brand?
  • What are the correlations between the interests of the media/audiences to impact with your message?
  • What are the essential and/or emerging topics associated with your brand? 
Targeting and campaign management
Targeting and campaign management
  • What is the assessment of your campaign with an evaluation before, during and after?
  • Who are the ambassadors of your messages?
  • What are the messages, which will distinguish you from your competitors and avoid interest transfers?
  • What are the media, sites, blogs, influencers who are the most receptive to your message?
  • What are the editorial angles and original verbatim that can inspire and stimulate your communication?
  • What are the best media circles?
  • What are the most relevant media in regard with a specific theme?
Alerte Fake News & Buzz Benchmark & Trend Insights

Benchmark & Trend Insights

Benchmark
Benchmark
  • What is the audience, the media weight and the evolution of the media presence of your competitors compared to your brand?
  • What is the comparative perception of the media and audiences about the communication of your brand and the one of your competitors?
  • How effective are the communication channels and messages from your brand and the brands of your competitors?
  • What is the impact of the speeches of your leaders compared to those of your competitors?
  • What are the investment strategies of your competitors?
  • What are the themes developed by your brand and your competitors, with which media and audiences, with which verbatim and tonality?
  • What are the threats and opportunities of the media environment of your competitors compared to those of your brand?
  • What are the strengths and weaknesses of your competitors' image compared to your brand?
brand insights Brand Insights Analysis

Brand Insights Analysis

trend insights Visibility of own media channels (owned media)
Visibility of own media channels (owned media)
  • What is the impact of press releases on your brand awareness?
  • What are the preferred communication channels for your brand?
  • What is the impact of your spokesperson on your brand?
  • Is there concentration or dispersion of the message in function of the media channels used
  • What are the levels of recovery? What is the virality rate?
  • What is the audience generated by each communication channel?
  • What type of content is published: text, videos, photos?
Marketleaders Positioning and Brand Leadership
Positioning and Brand Leadership
  • What is the share of controlled and uncontrolled communication in your brand notoriety?
  • What are the areas of influence that can be gained by your brand?
  • What are the themes and trusted third parties involved in the communication of your brand?
  • What is the share of your controlled speech?
  • What is the share of the proactive communication in your positioning?
  • What is the correlation between the values of your brand ant the message delivered?
  • What is the evolution of the positioning of your brand?
  • What are the opportunities and threats of a communication for your brand?
  • Are the other actors and competitors talking with this kind of message? Are you a follower?
Value & Investments
Value & Investments
  • What is the value of the benefits of the campaigns of your brand?
  • Which are the preferred channels (press, radio, Tv, Cinema,…) for your brand?
  • What is the correlation between the advertising investment and the media communication on your brand?
  • What is the best target for a sponsorship investment, given the themes and values of your brand as well as media opportunities?
  • How to understand the business impact of media investments of your brand?
  • What is the impact on media and audience perceptions of media investment in your brand?
  • What are the investments of your competitors and for what impact?
Contacts us
Be contacted
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