The Media Monitoring department supports its clients in managing their media visibility, by providing all relevant information across a wide range of press media, web, radio, television and social media, throughout the Benelux, in Europe as a member of GMI, and in the rest of the world as a member of FIBEP.
As a leading Media Intelligence agency and a privileged observer of trends in brand media applications, Auxipress has developed an invaluable know-how in capturing and qualifying information about our clients’ brands, competitors, and market trends.
Working together with Auxipress, our clients value the intelligent interpretation of data, insights and recommendations allowing them to manage and anticipate the major challenges of their communication to develop their brands’ leadership and know their media environment.
The distinctive foundation of Auxipress’ Monitoring offering consists of these components:
Our work starts with the profiling. We make sure to deeply understand the needs of our clients in order to create a strong universe of keywords around their brand.
Once the profile is set up, we listen to every media in over 156 countries around the world to gather all potential mentions.
After a first technology-based selection comes the human intrepretation. Our team of media experts narrow down to qualitative results and create strong analytics out of it.
Finally, we make sure to deliver the relevant content in an optimal way. All of our solutions are mobile-friendly and easily shareable.