Four episodes, four perspectives to take a look back at the media trends in 2018
This week, Episode 2/4: Focus on sectors - automotive & retail
October 2018 and the Mondial Paris Motor Show this year, are the two most important mediatization scores for the topics “electric car” since media measurement started to be taken in 2015.
Mercedes, Tesla and Volkswagen are the top 3 of the most mediatized automotive brands in 2018.
These three brands represent 21% of the share of media interest for the car industry.
Delhaize, Carrefour and Colruyt are the Top 3 of the most mediatized retailer brands in 2018.
These three brands represent 62% from the share of media interest in the whole sector.
Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information.