Article / 11/12/2018 /

Annual Review Cosmetic Sector

Auxipress Annual Review 2018 - The major trends shaping the Belgian Media landscape

Four episodes, four perspectives to take a look back at media trends in 2018.
This week, Episode 3/4 : Focus on cosmetic sector

  • March, May, June and September are the months with the strongest mediatization for the cosmetic sector in 2018. These peaks are related to the Fashion Week period, which is a cyclic thematic in the mediatization calendar. 
  • End of February/beginning of March, brands created many content around them linked with the fashion week. In September, our measures of media interests indicate more attention from the media for the same topic and less content produced.
  • An important difference can be noticed with 2017 when January and February generated far more results than in 2018.
  • Chanel, Dior and L’Oréal Paris are the top 3 most mediatized cosmetic brands in 2018.
  • These three brands represent 19% of the media interest share for the cosmetic sector.
  • The most increasing brands in 2018 are Chanel, Dior and Lush in the Belgian National press:
  • Chanel and Dior, which are the number 1 and 2 top mediatized brand of the year, continue to grow and gain influence.
  • Smaller brands like Lush (35/50), The Body Shop (34/50) or Acqua di Parma (48/50) gain visibility this year in a noticeable manner.
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