Discover what you may have missed last week in the digital world
First of all, to understand the importance of that announcement made by Google you have to know what a cookie is. It is a file stored on your computer that holds data about you and allows internet servers to deliver a page tailored for you. It rapidly became the spearhead of the ad industry to target potential consumers in their marketing campaigns. The end of cookies could mean a major shift in online sales strategy.
A few months ago, Facebook outlined its plan to sell ads in the messaging platform WhatsApp. It was a controversial decision to say the least, and one that led to the departure of WhatsApp co-founders, Jan Koum et Brian Acton. But according to the Wall Street Journal, those plans have now been scrapped by Facebook, fearing the backlash from users over privacy issues among other things.
On Tuesday, the Facebook-owned company said in a press release that it was currently testing direct messaging on desktop platforms. The feature should be identical to its mobile counterpart. This is probably good news for Instagram users. Instagram has not announced when it will be available yet, but we can assume it will take at least several weeks if not months.
As surprising as it sounds, you can now earn cryptocurrencies by playing video games. The new game, Cryptower, is accessible on your internet browser and consists in building or destroying towers at the right time by respecting the principle of the stock exchange. Cryptower works with the Blockchain of Ethereum and smarts contracts.
We turn the page 2010s to enter the 2020s. But what were the major advances that have emerged in the last 10 years. Auxipress has conducted the investigation for you and has put together a list of the ten technological or digital innovations that have exploded in the last 10 years. No more time to lose, we start right away with ...
Auxipress Annual Review 2019 - The major trends shaping the Belgian Media landscape
Au quotidien, nous sommes bombardés de milliers de messages publicitaires venant de différents canaux de communication et de différentes marques. Celles-ci sont omniprésentes dans notre environnement quotidien, partout où l’œil pourrait se poser, selon le New York Times.