Discover what you may have missed last week in the digital world
Despite Instagram's ongoing efforts to prevent fraud on its platform, there is still a long and winding road to fully achieve this goal. Indeed, a new report by the company Instascreener reveals that fraud is on the rise again. According to Instagram, there is no doubt that only a combined effort between the social network, agencies and advertisers can put an end to that plague touching Instagram.
Surprisingly, the initiative comes from Google who offers us 3 different applications to help us better manage our time on our smartphones.
An American start-up called Clearview AI has illegally collected 3 billion photos of individuals to feed its facial recognition application. By comparison, the FBI, which is the agency with the largest collection of facial recognition images, has only 411 million. Clearview AI worked with nearly 600 U.S. government agencies, law enforcement agencies, and the Department of Homeland Security. This week it emerged that Police have been ordered to stop using this app.
The German football league, Bundesliga, has announced its new partnership with AWS, an artificial intelligence company. The aim of this alliance is to improve the spectator experience during matches. “We want to, with the help of technology, tell stories that could not have been told without the technology” said Andreas Heyden.
Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.
Les faits sont là, le marketing d’influence est devenu un incontournable de la stratégie de communication d’une marque.
This article is a logical sequel to our previous one about blockchain. You most likely have heard of Bitcoin, more often labelled as BTC in the world of cryptocurrencies, but do you know what it really means?