Digital News #5 - Look what you missed out on digital last week!

Article / 20/08/2019 /

Verizon sells Tumblr for $10 million

In 2013, the popular blogging platform Tumblr was bought by Verizon at the colossal price of 1.1 billion dollars. Only 6 years later and the same company that acquired Tumblr for so much money, sold it for a mere 10 million dollars. The downfall is a result of Verizon’s decision to ban all sexual and pornographic content on the blog. Tumblr’s new owner is the company behind WordPress: Automattic. The internet giant has already outlined his intention to maintain that policy.

For more information: Geeko leSoir

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Fakes News websites generate millions of dollars in ads

According to a recent study from the Global Disinformation index, websites relaying Fake News generate more than 235 million dollars in ads revenue each year. This partly explains the “success” of the fake news and why so many websites spread the information. It generates traffic which in turn, earns big money from the ads running on the website. Companies would obviously prefer not to run their ads on those kinds of websites but because the online advertising ecosystem is such a complex ecosystem, they often don’t know where their ads will end up.

For more information: CNN

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IKEA moves forward in the smart home business

IKEA has outlined its ambitions to invest more in the smart home tech going forward through the development of a new business dedicated to that purpose. Head of the new IKEA business unit, Björn Block said in a press release: “We need to explore products and solutions beyond conventional home furnishing”. The goal for the company is indeed to become the hub for future smart home products.

For more information: TechCrunch

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50% of Google searches end with no click

For the very first time, in June 2019, more than half of Google searches ended up with no click. This milestone is the result of a long-lasting and steady trend. In 2016 around 44% of searches resulted in zero click. Users are increasingly happier with the information they get on the results page, which is understandable considering how much effort Google has put in summing up the results of the queries in snippets at the top of the search results page. The trend is even more

For more information: BDM

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