The world’s most loved brands and how you can be one.
A crisis can bring out the best in people. And in companies too. We’re currently working through exceptional times. The first few months of 2020 flipped the economic market on its head. Leading to a historic global recession. It’s going to be tough. But it’s also going to be an opportunity. A chance to rethink your company, and your positioning. To tell a different brand story - a story of love. Brand love is one of the most powerful marketing strategies you could use, to continue your growth during an economic downturn. Positioning yourself as a product that consumers don’t just want, but one that they emotionally connect with.
Celebrity Cruises is a brand that relies on aspiration as part of their strategy. Similar to Four Seasons, the customer experience is essential, and that is actively promoted through positive PR and social media. CSR is also a key strategy, with a focus on “leaving the world a better place.” This means engaging in sustainability projects, supporting gender equality and the LGBTQ+ community, and helping in local projects that could have been impacted by tourism. Combine that with sponsorship of audience-relevant events, and they built a luxurious brand that people love.
Red Bull was originally just an energy drink originating from Austria, but now has invested broadly into sport, and has its own media house. This engagement with sport brings the passion and energy into the brand, which is constantly associating itself with the excitement and thrills of extreme sports. All positively emotionally charged, leading to brand love.
In this report, we look at the world’s most loved brands, as they were before the crisis hit, to see how you can replicate their methods for brand love success, and how that will help your business survive in the coming months and years. Brand love is the perfect panacea against the pandemic consequences. If you’re uncertain what the future will bring, you’ll love this…
White paper -
By Auxipress & Talkwalker -
07/04/2020
White Paper - State of PR 2020
Is PR part of marketing, digital or SEO activities? Do PR professionals also need to know how to manage social media and influence marketing? How do you prove the value of PR? The boundaries between PR, marketing, social media and digital are becoming increasingly blurred.
White paper -
By -
05/09/2019
White paper - Esports: the brands take the joysticks
Several times a year, Auxipress publishes a white paper on a rapidly changing media trend (fake news, new technologies, etc.). For the first of this year, esports is in the spotlight, a discipline often in the news but still unknown to the general public.
Article -
By Auxipress -
17/09/2020
STREAMING MANIA: How radio & TV carve out a bright future in the digital age
The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
Chaussée de Wavre 1945
Waversesteenweg 1945
1160 Auderghem (Belgium)
Itinerary
