Companies in sectors such as insurance, telecom, banking and many more have a common denominator.
They are all taking advantage of what a sports sponsorship strategy has to offer. This communication strategy has been around for a long time and is still going strong today. The reason why this is the case can be found in its numerous assets. Most are well-known and well documented.
But these are not the only benefits of a sports sponsorship strategy. There are some lesser known advantages that should not be overlooked. Sport is emotional and so are their fans. This brings marketing opportunities that can be seized upon.
Opportunities in sports sponsorship are there to be taken. The options are plentiful, whether it is a collaboration with a team, an athlete, an event or even a stadium, there is a solution for every brand. A well-thought strategy and a good activation will enable a brand to take full advantage of the many benefits a sports sponsorship has to offer.
However, the results of such a strategy are sometimes difficult to measure in-house. An effective way to analyze the impact of the campaign on various media outlets, is to call on an external company which has a global overview of the information. It is the best way to have an unbiased assessment of the campaign’s results.
On that note, Auxipress has recently published a report on the media coverage of sporting events in Belgium. For more information on the subject, click here.