BE – Political issues remain on top of the Belgian media agenda in March 2019 and become more important than in February. Companies and employment become a little less important than during the previous month.
NL – Sports are most mediatised in The Netherlands in March 2019 just like during the previous month. The visibility for politics and society drops and companies and consumers are becoming more important than in March. Ecology remains a top trend in the Dutch media with more than 6% of the media interest.
BE – During this month of March 2019, the Belgian media emphasise more issues related to politics, Europe and migration issues, employment, culture and economical issues than the Dutch media. This is exactly the same trend than in February.
NL – On the other hand, during this month of March 2019, issues related to housing were largely more covered in the Dutch media than in the Belgian media. The same applies for transport and mobility issues, technologies, sports, ecology and health and food issues.
NL – In March 2019, the top five issues gaining media exposure in the Dutch media are (1) politics and society, (2) culture, (3) Europe, international and migration, (4) health and food and (5) education.
BE – In March 2019, the top five issues gaining media exposure in the Belgian media are (1) politics and society, (2) health and food, (3) employment, (4) housing and (5) Europe, international and migration.
NL/BE Comparison – Belgium and the Netherlands share upward trends in politics and society, health and food, Europe, international and migration and education.
4 themes are different between Belgium and the Netherlands: (1) Employment (increasing in the Belgian media, decreasing in the Dutch media), (2) ecology (rising in the Belgian media), (3) technologies (rising in the Dutch media) and (4) companies (decreasing in the Belgian media).
For the top 10 of the most mentioned brands in the Belgian and Dutch media, 6 brands out of 10 are found on both sides of the ranking.