The most mentions were found in the press at the end of January, right before the start of Tournée Minérale. If brands want to communicate on this event, it is important to launch the communication before the event starts.
Tournée Minérale is mainly related to health and food, but also companies and consumption play an important role in the media coverage. The other main themes are the population, politics and society, ecology and sports.
Ecology is important in the media coverage on Tournée Minérale: bars choose for European soft drinks to limit the ecological impact. Sports is also related to Tournée Minérale because a hockey team for example wanted to fight against alcohol abuse in their sport.
Tournée Minérale is very popular in the written press as well as in the online press:
Which are the brands that used most efficiently the media to boost their visibility?