The Trending Topics - August 2019

Topic Targeting Report / 10/09/2019 /

Here are trending topics in the Belgian and Dutch press for the month of August. It includes the most mentionned sectors, brands and topics of the month.

Trending Topics in July 2019

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BE – Sports remain on top of the Belgian media agenda and become even more important than during the previous month. Political issues were less visible than last month and the impact for companies and consumers also decreases slightly. 

NL – Sports are still the most mediatised in The Netherlands in August 2019 and are becoming more important than in July. The visibility for political issues decreases in comparison to the previous month.


Different trends in the media agenda in Belgium and The Netherlands (during August 2019)

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BE – During this month of August 2019, the Belgian media emphasise more issues related to culture, international and migration issues, political issues, and issues related to education, employment and economy than the Dutch media.

NL – On the other hand, during this month of August 2019, issues related to technologies were largely more covered in the Dutch media than in the Belgian media. The same applies for associations, health and food, ecology, mobility, security and justice, housing and companies.   

NL and BE Trends: Positive evolution of top topics (August 2019)

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NL – In August 2019, the top five issues gaining most media exposure in the Dutch media are (1) education, (2) politics and society, (3) economy and finance, (4) health and food and (5) housing.

BE – In August 2019, the top five issues gaining most media exposure in the Belgian media are (1) education, (2) politics and society, (3) migration and international issues, (4) economy and finance and (5) social action and associations.

NL/BE Comparison – Belgium and the Netherlands share upward trends in education, politics and society, economy and finance, employment, technology and housing.

6 themes are different between Belgium and the Netherlands: (1) migration and international issues (increasing in the Belgian media, decreasing in the Dutch media), (2) social action, associations (rising in the Belgian media), (3) companies, consumers (decreasing in the Dutch media), (4) media (rising in the Belgian media), (5) health (decreasing in the Belgian media) and (6) culture (rising in the Dutch media).

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For the top 10 of the most mentioned brands in the Belgian and Dutch media, 5 brands out of 10 are found on both sides of the ranking.

  1. Facebook is the first brand in the Belgian and the second brand in the Dutch top 10.
  2. Apple and Google are also present in the Belgian and Dutch top 10. Apple is 2nd in the Belgian and 3rd in the Dutch media. Google is the 4th brand in both rankings.
  3. Netflix is present in the Belgian (3rd) and Dutch (7th) top 10.
  4. Walt Disney is also present in the Belgian (6th) and Dutch (9th) top 10 with among others the presentation of the financial results.
  5. KBC appears in the Belgian top 10 thanks to the announcement of the financial results for the first half year of 2019.
  6. Tesla appears in the Dutch top 10 due to technical problems with new cars and flammable solar panels.






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