Here are trending topics in the Belgian and Dutch press for the month of December. It includes the most mentionned sectors, brands and topics of the month.
BE – Political issues remain most important for the Belgian media agenda and the share increases compared to November. Sports is still the second most important theme.
NL – Sports becomes this month the most important theme in The Netherlands, while politics becomes the second theme. Companies and consumers are losing some positions in the ranking in comparison to the previous month.
BE – During this month of December 2019, the Belgian media emphasise more issues related to international and migration issues, culture, politics and society, economy, employment, companies and consumers and sports than the Dutch media.
NL – On the other hand, during this month of December 2019, issues related to associations, health and food, ecology, mobility, security, technology, housing and education are more covered in the Dutch media than in the Belgian media.
BE – In December 2019, the top five issues gaining most media exposure in the Belgian media are (1) population and association, (2) international and migration issues, (3) technologies, (4) ecology and (5) economy.
NL – In December 2019, the top five issues gaining most media exposure in the Dutch media are (1) health and food, (2) security and justice, (3) housing, (4) population and association and (5) technologies.
NL/BE Comparison – 7 themes are different between Belgium and the Netherlands: (1) international and migration issues (increasing in the Belgian media, decreasing in the Dutch media), (2) ecology (decreasing in the Dutch media), (3) economy (rising in the Belgian media), (4) culture (increasing in the Belgian media), (5) health and food (rising in the Dutch media), (6) security and justice (decreasing in the Belgian media), and (7) mobility (rising in the Dutch media).
For the top 10 of the most mentioned brands in the Belgian and Dutch media, 3 brands out of 10 are found on both sides of the ranking.
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Auxipress Annual Review 2019 - The major trends shaping the Belgian Media landscape
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