Topic Targeting Report / 11/03/2020 / Auxipress

The Trending Topics - February 2020

Here are trending topics in the Belgian and Dutch press for the month of February. 

You can see below the most mediatized brands in Belgium and the Netherlands, as well as the insights to explain these shifts in our media coverage ranking.

BE - Top Companies Awareness – February 2020

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Insights

1. Facebook tops the Belgian ranking just like during the previous months.

2. Apple is the second brand and announces that all the shops in China will be closed due to the Coronavirus.

3. During this month, AB Inbev is now the 4th brand in the ranking. The brand announces that the Coronavirus outbreak in China, will impact the financial results in the first quarter of 2020.

4. Netflix is the 5th brand, while Telenet follows on the 6th position. Both brands were absent during the previous month. The announcement that Telenet will launch the “Flemish Netflix” with DPG Media generates mentions for both brands.

5. KBC is the 7th brand in the ranking due to different topics: the bank announces its financial results for 2019, Apple Pay will be available for the clients of the bank and KBC performs well in the field of digitalisation.

NL - Top Companies Awareness – February 2020

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Insights

1. Facebook also tops the Dutch ranking, just like for the Belgian media.

2. Tesla is the 3rd brand (absent in the Belgian ranking) due to the media coverage on the share of the brand on Wall Street.

3. Jumbo is the 4th brand in the ranking (not present in the Belgian ranking): this is mainly related to the sponsoring of the cycling team Jumbo-Visma that is impacted by the measures taken against the Coronavirus.

4. Mercedes is the 8th brand (9th in the Belgian ranking). The approaching start of the Formula 1 season generates additional articles for the automotive brand.

5. ING is the 9th brand in the ranking (absent in the Belgian ranking): CEO Ralph Hamers will leave ING and will become CEO of the Swiss banking group UBS. Furthermore, there was also the announcement of the financial results for 2019.


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