Inside news / 09/07/2020 / Auxipress

Your media visibility in the first half of 2020

We have just reached the halfway point of the year and now is a good time to look back on these first 6 months of 2020 and assess your brand performance in the media. 

The first semester has been complicated for many brands that have faced several challenges in these past few months:

  • Economic uncertainty
  • Budget restrictions (including the communication department)
  • Reevaluation of marketing & communication plans

For brands to have a clearer view of their performances in the first 6 months of the year, Auxipress has developed a range of Solutions in order to:

  • Understand the development of the media & digital landscape
  • Measure your brand reputation
  • Measure the impact of your PR activations and communication campaigns
  • Benchmark your performance against competitors
  • Assess the value of your earned and owned media coverage
  • Identify new opportunities to leverage with media & influencers

To sum up, with our solutions, you will have a clear assessment of where you stand in the media compared to your competitors. You will have all the necessary information to prepare the second semester and reach your communication goals in 2020. And you will further be able to show just how valuable public relations are in these difficult times. 

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