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Article - By Baptiste Collard and Dimitra Lejeune - 06/04/2020 How to choose between micro and macro influencers?

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].

Article - By Dimitra Lejeune - 19/03/2020 Slow fashion and e-commerce: friend or foe?

In the current environment and keeping in mind what is happening to our planet, it is wise to ponder our overconsumption and look into its consequences. The goal is not necessarily to buy less, but to buy more efficiently, by introducing a circular system that turns one man’s waste into another man’s resource. This recent phenomenon is rapidly gaining ground. It is a new way for brands to communicate in 2020. Some of them have caught on already. 

Article - By Kevin Ferreira Leite - 12/03/2020 Why is customer marketing vital for a company?

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this. 

Article - By Baptiste Collard - 06/03/2020 The importance of monitoring one’s daily mediatization

Whether they want it or not, brands are likely to be mentioned in media, depending on the daily news. 

Article - By Victor Gallery des Granges - 26/02/2020 Top 5: Auxipress' most popular articles

2019 was a year full of twists and turns. Fake news and sponsoring featured prominently. Esport also made its appearance among the most consulted subjects of the year.

Our top 5 most-read articles confirms this.

Article - By Baptiste Collard & Dimitra Lejeune - 23/01/2020 How to measure the impact of an influencer marketing campaign?

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy. 

Article - By Julien C Robert - 29/11/2019 Black Friday: Overconsumption or golden opportunity?!

In the wake of the resounding success met by Alibaba Group’s Singles day and the astronomical revenues generated by these events, all eyes are set on Amazon’s Black Friday. 

Article - By Julien C Robert - 14/11/2019 Do cryptocurrencies deserve our attention?

This article is a logical sequel to our previous one about blockchain. You most likely have heard of Bitcoin, more often labelled as BTC in the world of cryptocurrencies, but do you know what it really means? 

Article - By Baptiste Collard - 12/09/2019 What can we expect from esports in the future ?

The attention given to esports, both from the audience and media, is still very recent. What can we expect for the future? Several possible avenues are explored in this article.  

Article - By Baptiste Collard - 29/08/2019 Lessons to be learned from the FIFA Women’s World Cup

Several weeks ago, the FIFA Women’s World Cup 2019 ended with a new victory for the United States.

Article - By Lisa von Beust - 21/08/2019 Smartphone gaming, the future of esports?

We should not have to explain or describe the exponential success which esports have lately met. Impressive numbers have been reported by diverse studies, including ours, which is very promising for brands and actors that position themselves on the market.

Article - By - 25/07/2019 Esports, this popular … sport?

Are esports actual sports, and can we consider them as such?