We are living in an interesting time for marketers. Never before have they had so many data sources, and never before have there been so many technologies available to tap into these resources.
Can we compare watching Netflix and listening to podcasts?
How has the crisis around Covid-19 changed communication and marketing strategies ? Find out more in our 3-part interview series. In this article with Pietro Biglia who works in marketing at L’eco della Stampa, a media monitoring company based in Italy, where he has helped build the communication stragegy.
How has the crisis around Covid-19 changed communication and marketing strategies ? Find out more in our 3-part interview series. In this article with the marketing manager Mongezi Mtati from Ornico, a media monitoring company based in South Africa.
How has the crisis around Covid-19 changed communication and marketing strategies. Find out more in our 3-part interview series. In this article with Niko, member of the marketing team and management board at PressRelations, an international service provider for cross-media monitoring and analysis services based in Germany.
After having launched a test in more than 90 countries, Instagram launches in June 2020 a new content format: Reels. What are Reels? Should a brand integrate the new format into its marketing strategies? Is it just a short-term trend? Do Reels have potential and how should you use them as a brand?
The fascinating realm of media is constantly evolving. The year 2020, with all its peculiar events, already caused numerous changes in usage. Fortunately, we have in-house experts to help us analyse emerging trends and decipher Belgians’ changing habits. In this first instalment of a series of articles on Auxipress’ various fields of expertise, let us look into the latest in radio and television.
Discover today's front pages of the Belgian press.
In the coming weeks, we will follow Tom’s adventures. After the lockdown, he was one of the first ones to return to the office.
To celebrate the first anniversary of our digital news, last week we shared with you, your favourite episodes of the year. But we could not have shared our digital news for a full year without those websites here in below! What you will find in this article, is the top 5 of our favourite websites to stay up to date with digital news. We ranked them in order of preference, also taking into account their popularity (number of monthly visits).
We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept.
A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.
In the following weeks, we will be following the adventures of Tom. After the lockdown he was one of the first to be able to come back to the office.
On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Graphic Designer.