News

Article - By Marcom - 05/06/2020 Back to normal: episode 1

In the following weeks, we will be following the adventures of Tom. After the lockdown he was one of the first to be able to come back to the office. 

Article - By Arthur Biedermann - 07/05/2020 Lockdown with a graphic designer

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Graphic Designer.

Article - By Kevin Ferreira Leite - 30/04/2020 Keep smiling while homeworking

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Customer Marketing Specialist.

Article - By Victor Gallery des Granges - 23/04/2020 My internship during quarantine

On this very special period we are all living in, how are our colleagues doing? How does everyone organizes his work ? Do they have some funny stories or tipps to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a serie of testimonials. To start, as auto designated volunteers: the marketing team.

Article - By Julien Robert - 15/04/2020 E-commerce a real threat to brick and mortar?

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores? 

Article - By Gloria von Beust - 09/04/2020 The ideal WorkFromHome routine

After the initial adjustment, it is time for a new routine. By the end of this third week of confinement, which is oftentimes synonymous for working from home, many of us have found some balance. But how can we optimise this balance further? How can we improve our new daily routine? Here are some tips and tricks from our HR Manager at Auxipress.

In two episodes, we will share some advice with you that will surely brighten your day. We tested them out first, we promise! 

Article - By Baptiste Collard and Dimitra Lejeune - 06/04/2020 How to choose between micro and macro influencers?

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].

Article - By Dimitra Lejeune - 19/03/2020 Slow fashion and e-commerce: friend or foe?

In the current environment and keeping in mind what is happening to our planet, it is wise to ponder our overconsumption and look into its consequences. The goal is not necessarily to buy less, but to buy more efficiently, by introducing a circular system that turns one man’s waste into another man’s resource. This recent phenomenon is rapidly gaining ground. It is a new way for brands to communicate in 2020. Some of them have caught on already. 

Article - By Kevin Ferreira Leite - 12/03/2020 Why is customer marketing vital for a company?

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this. 

Article - By Baptiste Collard - 06/03/2020 The importance of monitoring one’s daily mediatization

Whether they want it or not, brands are likely to be mentioned in media, depending on the daily news. 

Article - By Victor Gallery des Granges - 26/02/2020 Top 5: Auxipress' most popular articles

2019 was a year full of twists and turns. Fake news and sponsoring featured prominently. Esport also made its appearance among the most consulted subjects of the year.

Our top 5 most-read articles confirms this.

Article - By Baptiste Collard & Dimitra Lejeune - 23/01/2020 How to measure the impact of an influencer marketing campaign?

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy.