News

Article - By Auxipress - 17/09/2020 Headlines 17.09.2020

Discover today's front pages of the Belgian press.

Article - By ©Kevin Ferreira Leite - 19/08/2020 RETURN TO NORMAL: EPISODE 2

In the coming weeks, we will follow Tom’s adventures. After the lockdown, he was one of the first ones to return to the office. 

Article - By Auxipress - 28/07/2020 A top 5 of our favourite digital websites

To celebrate the first anniversary of our digital news, last week we shared with you, your favourite episodes of the year. But we could not have shared our digital news for a full year without those websites here in below! What you will find in this article, is the top 5 of our favourite websites to stay up to date with digital news. We ranked them in order of preference, also taking into account their popularity (number of monthly visits).

Article - By Kevin Ferreira Leite - 17/07/2020 How to define and apply the client life cycle

We already discussed client marketing in a previous article. We mentioned how indispensable it is and touched on the concept of client life cycle. We will now deepen our knowledge of this concept.

A client’s life cycle is the process the client goes through at an enterprise. It consists of several phases: acquisition, loyalty creation, retention and reactivation. The analysis of the different phases enables each of your departments to act appropriately.

Article - By Marcom - 05/06/2020 Back to normal: episode 1

In the following weeks, we will be following the adventures of Tom. After the lockdown he was one of the first to be able to come back to the office. 

Article - By Arthur Biedermann - 07/05/2020 Lockdown with a graphic designer

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Graphic Designer.

Article - By Kevin Ferreira Leite - 30/04/2020 Keep smiling while homeworking

On this very special period we are all living in, how are our colleagues doing? How does everyone organise their work? Do they have some funny stories or tips to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a series of testimonials. To start, as self-designated volunteers: the marketing team and particularly our Customer Marketing Specialist.

Article - By Victor Gallery des Granges - 23/04/2020 My internship during quarantine

On this very special period we are all living in, how are our colleagues doing? How does everyone organizes his work ? Do they have some funny stories or tipps to share? In order to share some insider stories about how a media intelligence company adapted and, maybe to bring a smile in your days, we propose a serie of testimonials. To start, as auto designated volunteers: the marketing team.

Article - By Julien Robert - 15/04/2020 E-commerce a real threat to brick and mortar?

E-commerce is becoming more and more important in our environment. If this sector continues to evolve in this way, will it become a danger for physical stores? 

Article - By Gloria von Beust - 09/04/2020 The ideal WorkFromHome routine

After the initial adjustment, it is time for a new routine. By the end of this third week of confinement, which is oftentimes synonymous for working from home, many of us have found some balance. But how can we optimise this balance further? How can we improve our new daily routine? Here are some tips and tricks from our HR Manager at Auxipress.

In two episodes, we will share some advice with you that will surely brighten your day. We tested them out first, we promise! 

Article - By Baptiste Collard and Dimitra Lejeune - 06/04/2020 How to choose between micro and macro influencers?

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].

Article - By Dimitra Lejeune - 19/03/2020 Slow fashion and e-commerce: friend or foe?

In the current environment and keeping in mind what is happening to our planet, it is wise to ponder our overconsumption and look into its consequences. The goal is not necessarily to buy less, but to buy more efficiently, by introducing a circular system that turns one man’s waste into another man’s resource. This recent phenomenon is rapidly gaining ground. It is a new way for brands to communicate in 2020. Some of them have caught on already.