News

Article - By Baptiste Collard & Dimitra Lejeune - 23/01/2020 How to measure the impact of an influencer marketing campaign?

Influencer marketing touches more and more industries. In fact, as explained in an earlier article, only 34% of the consumers trust the brands they buy. 

Article - By Julien C Robert - 29/11/2019 Black Friday: Overconsumption or golden opportunity?!

In the wake of the resounding success met by Alibaba Group’s Singles day and the astronomical revenues generated by these events, all eyes are set on Amazon’s Black Friday. 

Article - By Julien C Robert - 14/11/2019 Do cryptocurrencies deserve our attention?

This article is a logical sequel to our previous one about blockchain. You most likely have heard of Bitcoin, more often labelled as BTC in the world of cryptocurrencies, but do you know what it really means? 

Article - By - 19/09/2019 Trends Topic by PUB and Auxipress: Cryptomonnaies

En collaboration avec PUB Magazine, Auxipress publie sous la forme d’un widget, un concentré d’information sur le thème des cryptomonnaies.

Article - By Baptiste Collard - 12/09/2019 What can we expect from esports in the future ?

The attention given to esports, both from the audience and media, is still very recent. What can we expect for the future? Several possible avenues are explored in this article.  

Article - By Baptiste Collard - 29/08/2019 Lessons to be learned from the FIFA Women’s World Cup

Several weeks ago, the FIFA Women’s World Cup 2019 ended with a new victory for the United States.

Article - By Lisa von Beust - 21/08/2019 Smartphone gaming, the future of esports?

We should not have to explain or describe the exponential success which esports have lately met. Impressive numbers have been reported by diverse studies, including ours, which is very promising for brands and actors that position themselves on the market.

Article - By - 25/07/2019 Esports, this popular … sport?

Are esports actual sports, and can we consider them as such? 

Article - By - 17/07/2019 Fake News: How to deal with fake news when you are not a pro?

Not only media professionals like newspapers or data analysis companies are facing major changes and new challenges regarding an increasingly broader and more complex amount of information. 

Article - By Julien Robert - 10/07/2019 Blockchain: A revolution.

Due to the rise of cryptocurrencies, and more specifically bitcoin, the word blockchain frequently appears in the media. But what do these words have in common and what is this chain of blocks?! 

Article - By - 24/05/2019 Your business newsletter - food sector

Agriculture and the food sector are key industries from a regional and security perspective, which can cause great challenges and great opportunities

Article - By - 20/05/2019 The trending Topics - April 2019

When we talk about Trending Topic, do you know what we're referring to? These are the most mediatized topics in the Belgian and Dutch press. Below is a media monitoring of the sectors and companies most widely reported in the media during the month of May.