News

White paper - By Auxipress & Talkwalker - 07/04/2020 White Paper - State of PR 2020

Is PR part of marketing, digital or SEO activities? Do PR professionals also need to know how to manage social media and influence marketing? How do you prove the value of PR? The boundaries between PR, marketing, social media and digital are becoming increasingly blurred.

White paper - By - 05/09/2019 White paper - Esports: the brands take the joysticks

Several times a year, Auxipress publishes a white paper on a rapidly changing media trend (fake news, new technologies, etc.). For the first of this year, esports is in the spotlight, a discipline often in the news but still unknown to the general public.

White paper - By - 23/10/2018 « Fake News » - Digital disinformation

Historically, disinformation has always existed (hoaxes, propaganda, defamation, popular beliefs, parodies, etc.). Some people say that the rumour is the oldest medium in the world. 

White paper - By - 22/08/2018 New technologies : what visibility do they have in the media and what does public opinion think about them ?

Auxipress has conducted a study together with the company SoPRISM on the interest that the media and the public opinion have on New technologies.