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Article - By Delphine Casimir - 17/02/2016

Crisis Communication

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to reputation. Traditional public relations tries to seek positive attention from stakeholders, the media, and the general populace but crisis communications can be viewed as a reverse of this. It seeks to divert negative attention away from the individual, company or organisation and strives to maintain the reputation of the organisation in crisis situations. It is analogous to putting out a fire. 

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