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As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran
Pokémon Go was only very recently launched, yet managed to be downloaded by millions of users in no time. That by itself is already a notable record. But how did it get to take the world by storm? Is it the brand, nostalgia and what role do media play?
The summer holiday season is about to start. While traditionally business activities decrease in July and August, Media Intelligence uses that time to reflect. We look back at the past six months and look ahead. Do we need to modify our current strategy?
Media intelligence often refers to keywords when it comes to mapping media coverage for a brand. Along with the customer a media intelligence company defines a set of keywords which represents the customer’s needs for insights into targeted media coverage
In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.
Candace Payne, does that name ring a bell? And what about the Chewbacca mask video, does that maybe ring a bell? Probably, as she managed to reach more than 125 million people with just a simple video taken in the car and shared via Facebook. Not only did
I read the news today, oh boy… That’s pretty much how I briefly describe my job to people, even though I do a lot more than just reading. What does an editor at Auxipress do? Well, let me show you what a typical day looks like, perhaps it will make things a little clearer.
In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
1.5 bilion Facebook users, think about the number for a second. It’s a lot, a big deal for smart marketers who want to sell a product or service to that audience. Part of that marketing has always been Facebook advertising, a classic approach which lately
Gaining insight into your potential customers or consumers is key for targeted and successful marketing, just as it is for the growth of your company.
Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.
The founding members are: Acceso (Spain), the Press Argus (France), L'Eco della Stampa (Italy), Pressdata (UK), Unicepta (Germany) and Auxipress (Belgium).