News

Article - By - 25/01/2016 How to manage your brand's online reputation?

We all know the importance of managing your brand’s online reputation. Indeed, with over 3.5 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.

Article - By - 24/01/2016 Why Broadcast Monitoring is essential to your engagement marketing strategy?

As a marketer in a 2.0 world, it’s easy to take comfort in the assumption that your brand’s equity can be monitored by new media alone. 

Article - By - 23/01/2016 Media awareness, think about it

So you have a brand. You know that you need tools and marketing efforts to spread the word about your brand’s amazing solutions.

Article - By - 22/01/2016 Clipping, a thing of the past. Media Intelligence a thing of the future

For ages people have been referring to ‘clipping’ as the sole activity in our business. While that may have been the truth for quite some time, the business market should acknowledge that ‘clipping’ has become an activity of the past.

Article - By - 21/01/2016 Media Intelligence, the bigger picture

As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran

Article - By - 20/01/2016 Does Pokémon Go handle media or is it vice versa?

Pokémon Go was only very recently launched, yet managed to be downloaded by millions of users in no time. That by itself is already a notable record. But how did it get to take the world by storm? Is it the brand, nostalgia and what role do media play?

Article - By - 19/08/2015 Summer holiday, a time to reflect

The summer holiday season is about to start. While traditionally business activities decrease in July and August, Media Intelligence uses that time to reflect. We look back at the past six months and look ahead. Do we need to modify our current strategy? 

Article - By - 18/05/2015 The right keyword in media intelligence

Media intelligence often refers to keywords when it comes to mapping media coverage for a brand. Along with the customer a media intelligence company defines a set of keywords which represents the customer’s needs for insights into targeted media coverage

Article - By - 17/05/2015 Why a Human Factor in Media Intelligence is Still Key

In this fast-paced age of digitization, many services are being automated. It’s an answer to the market’s expectations and obvious evolution that has known an explosive growth the last decade.

Article - By - 16/05/2015 Chewbacca’s Media Intelligence Mission

Candace Payne, does that name ring a bell? And what about the Chewbacca mask video, does that maybe ring a bell? Probably, as she managed to reach more than 125 million people with just a simple video taken in the car and shared via Facebook. Not only did

Article - By - 15/05/2015 Behind the scenes - An editor's day at Auxipress

I read the news today, oh boy… That’s pretty much how I briefly describe my job to people, even though I do a lot more than just reading. What does an editor at Auxipress do? Well, let me show you what a typical day looks like, perhaps it will make things a little clearer.

Article - By - 14/05/2015 5 easy ways to increase your company’s media coverage

In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have