In this age of everything digital, one can hardly neglect the need of being present online. Being online these days however is no longer limited to owning a website, it’s about creating an awareness by interacting with your audience, by ensuring you have
1.5 bilion Facebook users, think about the number for a second. It’s a lot, a big deal for smart marketers who want to sell a product or service to that audience. Part of that marketing has always been Facebook advertising, a classic approach which lately
Gaining insight into your potential customers or consumers is key for targeted and successful marketing, just as it is for the growth of your company.
Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.
Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.
The founding members are: Acceso (Spain), the Press Argus (France), L'Eco della Stampa (Italy), Pressdata (UK), Unicepta (Germany) and Auxipress (Belgium).