News

- By Delphine Casimir - 16/02/2016 Four Ways to Optimise Your Press Releases

An essential aspect of press distribution is a blend of social interaction and proper optimisation which helps in increasing the chances of your news appearing high in search results. Widely recognized as SEO, or Search Engine Optimisation, the principles of optimising press releases are continually changing as mobile behaviour, social media and search engine algorithms continue to evolve.In this article, we will be showing you tips to optimise your press releases in a way that will not only engage and inform the reader but also enables you to share valuable information with your target audience.

- By Delphine Casimir - 15/02/2016 Social Proof : The Art Of Using What People Say About You

Let's face it - we are always prone to entering in restaurants that are more crowded and believe that they serve better food than ones that are empty. Same goes with public events, places - but even people. The science behind this thinking is known as 'social proof' and the different types of emotions and prejudgments are labelled as 'social proof'.

- By Delphine Casimir - 29/01/2016 Five Ways to Improve Your Content Marketing Strategy

Content marketing has advanced from a traditional expression into a noteworthy part of marketing strategies for businesses and organizations of all sizes. Shrewd content marketers have been able to understand that they must be creative, vibrant in their content delivery, and keen in their marketing strategies.

- By - 26/01/2016 How to run an effective thought leadership campaign in 5 easy steps

According to the thought leadership lab, thought leaders are “the informed opinion leaders and the go-to people in their field of expertise. 

- By - 25/01/2016 How to manage your brand's online reputation?

We all know the importance of managing your brand’s online reputation. Indeed, with over 3.5 billion active users worldwide, a well-thought reputation management plan will definitely not go amiss.

- By - 24/01/2016 Why Broadcast Monitoring is essential to your engagement marketing strategy?

As a marketer in a 2.0 world, it’s easy to take comfort in the assumption that your brand’s equity can be monitored by new media alone. 

- By - 23/01/2016 Media awareness, think about it

So you have a brand. You know that you need tools and marketing efforts to spread the word about your brand’s amazing solutions.

- By - 22/01/2016 Clipping, a thing of the past. Media Intelligence a thing of the future

For ages people have been referring to ‘clipping’ as the sole activity in our business. While that may have been the truth for quite some time, the business market should acknowledge that ‘clipping’ has become an activity of the past.

- By - 21/01/2016 Media Intelligence, the bigger picture

As you know media intelligence maps your brand through media coverage analysis. Still, what is a brand and shouldn’t we also focus on the bigger picture, i.e. everything your brand stands for or what it evokes when thinking of, seeing or reading your bran

- By - 20/01/2016 Does Pokémon Go handle media or is it vice versa?

Pokémon Go was only very recently launched, yet managed to be downloaded by millions of users in no time. That by itself is already a notable record. But how did it get to take the world by storm? Is it the brand, nostalgia and what role do media play?

- By - 19/08/2015 Summer holiday, a time to reflect

The summer holiday season is about to start. While traditionally business activities decrease in July and August, Media Intelligence uses that time to reflect. We look back at the past six months and look ahead. Do we need to modify our current strategy?