News

- By - 13/05/2015 Facebook to change the way brands can reach their audience

1.5 bilion Facebook users, think about the number for a second. It’s a lot, a big deal for smart marketers who want to sell a product or service to that audience. Part of that marketing has always been Facebook advertising, a classic approach which lately

- By - 13/02/2015 How to convert social media users into customers with Social Audience Profiling?

Gaining insight into your potential customers or consumers is key for targeted and successful marketing, just as it is for the growth of your company.

- By - 12/02/2015 Increase your Google visibility in 5 steps

Google constantly indexes the information that we put on the internet, so it’s not a real surprise that your name appears on the first Google page if e.g. you have a LinkedIn profile. However that’s not always a certainty, especially when your name is not unique.

- By - 11/02/2015 Semantic search… searching for sense

Over the last years, the way we search for information on the internet has completely changed. The Semantic Web seeks to provide the web with the intelligence, understanding how data is related, contextualizing information and getting the search results meaningful within this overwhelming mass of data.

- By - 10/02/2015 Launch of the GMI - Global Media Intelligence alliance

The founding members are: Acceso (Spain), the Press Argus (France), L'Eco della Stampa (Italy), Pressdata (UK), Unicepta (Germany) and Auxipress (Belgium).