News

Article - By Baptiste Collard and Dimitra Lejeune - 06/04/2020 How to choose between micro and macro influencers?

In a world where information overload is all-pervasive and the audience is constantly being solicited, it is becoming increasingly more difficult to set up a successful ad or communication campaign. This explains why influencer marketing has been continuously gaining momentum among small and larger advertisers, as already analysed in a former article. [insérer lien article].

Covid-19 Daily Report - By Auxipress - 03/04/2020 Covid-19 Daily Report 03/04 - Media update on the crisis

In this daily report, Auxipress gathers the key facts and figures of the Coronavirus crisis in the Belgian news.The following report is based on the analysis of the media agendas to evaluate the media visibility of the coronavirus. This methodology is based on the monitoring of almost 90 sources of printed and online press.

Covid-19 Daily Report - By Auxipress - 02/04/2020 Covid-19 Daily Report 02/04 - Media update on the crisis

In this daily report, Auxipress gathers the key facts and figures of the Coronavirus crisis in the Belgian news.The following report is based on the analysis of the media agendas to evaluate the media visibility of the coronavirus. This methodology is based on the monitoring of almost 90 sources of printed and online press.

Covid-19 Daily Report - By Auxipress - 01/04/2020 Covid-19 Daily Report 01/04 - Media update on the crisis

In this daily report, Auxipress gathers the key facts and figures of the Coronavirus crisis in the Belgian news.The following report is based on the analysis of the media agendas to evaluate the media visibility of the coronavirus. This methodology is based on the monitoring of almost 90 sources of printed and online press.

Breaking news - By MARCOM - 31/03/2020 Digital News #37 - Look what you missed out in digital

Discover what you may have missed last week in the digital world 

Breaking news - By - 24/03/2020 Digital News #36 - Look what you missed out in digital

Discover what you may have missed last week in the digital world 

Inside news - By Auxipress - 19/03/2020 A word about the coronavirus pandemic

Dear clients and partners,

The coronavirus pandemic has an impact on everyone, both in our families and in the workplace. In such exceptional circumstances, I would like to make a statement on behalf of Auxipress.

Article - By Dimitra Lejeune - 19/03/2020 Slow fashion and e-commerce: friend or foe?

In the current environment and keeping in mind what is happening to our planet, it is wise to ponder our overconsumption and look into its consequences. The goal is not necessarily to buy less, but to buy more efficiently, by introducing a circular system that turns one man’s waste into another man’s resource. This recent phenomenon is rapidly gaining ground. It is a new way for brands to communicate in 2020. Some of them have caught on already. 

Breaking news - By Marcom - 16/03/2020 Digital News #35 - Look what you missed out in digital

Discover what you may have missed last week in the digital world 

Article - By Kevin Ferreira Leite - 12/03/2020 Why is customer marketing vital for a company?

In recent years, we have witnessed a reorientation of the marketing mix. Digitisation is largely responsible for this. 

Topic Targeting Report - By Auxipress - 11/03/2020 The Trending Topics - February 2020

Here are trending topics in the Belgian and Dutch press for the month of February. 

You can see below the most mediatized brands in Belgium and the Netherlands, as well as the insights to explain these shifts in our media coverage ranking.

Breaking news - By Marcom - 09/03/2020 Digital News #34 - Look what you missed out in digital

Discover what you may have missed last week in the digital world