Our solutions

Inform

LIGHT-UP YOUR TEAM

We inform the right people with the right data at the right moment

CRISIS DETECTION

  • Your insurance to stay alerted on any sensitive topic.
  • We detect sensitive topics wherever it starts : social media, online news, print, radio, TV, blogs, forums… 

MEDIA MONITORING & SOCIAL LISTENING

  • Make sure your brand stays visible in the media, relevant to your audiences, recognized on your market.
  • An extensive monitoring of the print and online media.
  • A monitoring of national, regional and local television channels and radio stations.
  • Daily overview of the social networks mentioning you.

PRESS REVIEWS

  • The information that matters for you and your company. Our teams identify the relevant content so you can start each day with all the information you need.
  • Let us know how you want your press review to be organized so you can directly access the information that counts for you and your organization  

NEWS SUMMARIES & MARKET INTELLIGENCE

  • The fastest and easiest way to empower your team with market intelligence Share strategic information across the organization every morning. 
  • At a single glance, your teams are updated on: -Your competitors -Your industry -Your markets -National policies -Global regulations -Research -Trends -…
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Evaluate

LIGHT-UP YOUR DATA

We measure and analyze media, data and content to keep you always ahead of the curve

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PR MEASUREMENT

Measure the impact of your PR efforts across all media

  • Follow your key indicators (volume, audience, AVE…)
  • Learn from success and failures
  • Identify new opportunities
  • Demonstrate effectiveness to your management.

CAMPAIGN MEASUREMENT

Measure the impact of your campaigns on your overall brand visibility

  • Measure return on investment
  • Identify the messages that are successfully conveyed
  • Report to partners, sponsors…

DIGITAL MEASUREMENT

Measure the impact of your earned and owned social activity online

  • Report on your Twitter, Facebook, Instagram, YouTube… performance
  • Measure the performance of your key influencers
  • Identify trending topics and contents.

REPUTATION MANAGEMENT
Measure and control your reputation globally across all media

  • Identify the values associated to your brand and communications
  • Understand and optimize the drivers of your reputation
  • Measure how effective your brand is in helping you to achieve your aims.

COMPETITIVE ANALYSIS

Get a better understanding of how your brand performs compared with competitors

  • Compare key indicators such as share of voice, reach, mentions, engagement rates, sentiment
  • Identify industry best practices
  • Identify communication opportunities (topics, audiences…) not yet preempted by your competitors.
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Activate

Light-up your brand

We find new opportunities and inspire your next activations

TRENDS RESEARCH

Identify the top trends in the media to boost you brand awareness

  • Anticipate and build on the emerging trends to inspire your next activations
  • Detect what is creating and shaping the media’s agenda
  • Identify emerging topics in your industry to position your brand and create thought leadership.

INFLUENCER DETECTION

Identify the influencers that can convey your message to your audiences, with the right tone and at the right time

  • Boost your brand awareness and consideration by leveraging your community influencers
  • Track your campaigns and the specific role and contribution of your influencers
  • Select micro-influenceurs and find out about their unique relation they build with their followers.

AUDIENCE & MEDIA TARGETING

Build a deep understanding of your audiences to better activate your communication

  • Understand the unique sensibilities of your audiences
  • Benefit from audience segmentation and persona profiling
  • Find out which media channels are the most relevant to get your message across.

COMPETITIVE INTELLIGENCE

Identify strategies, content, campaigns, audiences, influencers, used by your industry

  • Develop your share of voice by learning from your competitors’ successes and failures
  • Gather strategic information on competitor’s operations (new product, strategy, recruitments…)
  • Explore market trends and discover opportunities.

CONTENT INSPIRATION

Discover resonating topics, visuals, contents…with your audience and inspire your content marketing

  • Engage your target audience by identifying and selecting the most relevant topics
  • Develop your creativity by observing what your audiences are posting and sharing
  • Share relevant content to meet interest and create attention.
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OUR STRENGHTS

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With Auxipress, brands stay relevant with their markets and audiences. 

Powered by technology, driven by data, inspired by people, we help brands succeed in developing greater awareness, interest and influence among their stakeholders. 

Powered by technology 

We leverage technology (AI, automation, APIs, Image recognition…) to bring the highest added value to our clients in the most effective way. 

Driven by data 

We inspire the communication and marketing strategy of our clients based on data, facts and figures and help them take data driven decisions. 

Inspired by people 

We make sense out of large data sets and translate media & social content into meaningful and actionable insights. 

Largest media coverage 

We cover the online & offline press, radio, television and social media extensively. We also cover international news outlets in no-less than 147 countries.  

Brand specialists 

We are a team of consultants helping brands outperform strategic decisions. We have the know-how to elevate your brand as your best business asset. 

Multi-service 

We provide multiple services for our clients, from media & social listening to complex analyses of your reputation and brand image. And we guide you every step of the way.

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