Discover what you may have missed last week in the digital world
There are currently three connected objects for one human being. Needless to say, the IoT has already begun to become more accessible around the world. But what can we expect in the coming year? Thanks to the convergence of multiple technologies, we will be able to collect and use data like never before. Last but not least, blockchain will tackle some of the ongoing challenges around IoT security.
In a press release, DriveNow announced its decision to leave the Belgian capital in February 2020. The car sharing company could not meet its goals, which lead to its departure from Brussels. This is not the first company in this sector forced to do so, as Zipcar also removed its cars from the capital earlier this year. According to this article, this might be an indication that people living in Brussels are still too attached to their cars.
A year ago, Facebook launched a platform to facilitate partnerships between influencers and advertisers called Brand Collabs Manager. This week, the platform was expanded to Instagram, in a move that could potentially have a significant impact on the future of influencer marketing. Influencers will now have the opportunity to share insights directly with the advertiser, to search for and to manage new partnerships, directly on the platform.
Auxipress Annual Review 2019 - The major trends shaping the Belgian Media landscape
Cette période de fêtes est le moment idéal pour prendre du recul et se rappeler de ce que l’année écoulée nous a apporté. 2019 fut une année remplie de projets passionnants, de rencontres intéressantes et de belles collaborations. C’est en grande partie grâce à vous que cette année fut mémorable.
Here are trending topics in the Belgian and Dutch press for the month of November. It includes the most mentionned sectors, brands and topics of the month.