Breaking news / 20/05/2020 / Marcom

Digital news #44 - Look what you missed out in digital

Discover what you may have missed last week in the digital world!

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Bilibili: The Chinese YouTube

Bilibili, a Chinese video streaming website that was once regarded as a haven for youth subculture, has been steadily making its way into the mainstream as users age up and content diversifies. Bilibili relies on a wide array of user-generated content in the style of YouTube. The site also has an unconventional way of monetizing its audience. It doubles as a mobile gaming platform and earned half of its revenue from video games. Other avenues of revenue generation come from virtual item sales during live broadcasting, advertising, and sales from content creators who operate online shops via Bilibili.

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New app Alzheimer Nederland stimulates well-being & social interaction

Alzheimer Nederland is launching the 'That's me' app in collaboration with SAP Nederland and SAP partner Proxcellence. With text, photos and videos, the app visualizes events from the lives of people with dementia. According to Marco Blom, deputy director of Alzheimer Nederland, 'That's me' fulfills an important need. "The app improves personal contact with people with dementia in an accessible way. It enables livelier conversations between people with dementia and their immediate environment because images and sound can trigger memories".

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TikTok has found its CEO: Kevin Mayer, former head of Disney+

After several years as head of streaming at Disney, Kevin Mayer has just resigned to become the new CEO of TikTok. At the same time, he has accepted to take on the role of COO at the social network's parent company, ByteDance. Over the past few months, TikTok has grown tremendously and now sits alongside Facebook, WhatsApp, Instagram and Messenger, the four most downloaded applications in the world. Mayer's mission will be to develop TikTok to make it competitive with the heavyweights of the market: Instagram and Snapchat.

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Netflix: video quality returns to normal

Last March, Europe began its lockdown, leading to a very particular use of the Internet. To avoid the overloading of the network, the European Union asked Netflix to lower the image quality of its content. Almost two months later, deconfinement is in progress in several European countries. This was a reason to hope for a return to normal for streaming services. However, Netflix did not seem to think so and initially refused to unblock its content. A few days later, the company changed its mind and started unblocking its image quality.

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