The trending Topics - March 2019

Article / 16/04/2019 /
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BE – Political issues remain on top of the Belgian media agenda in March 2019 and become more important than in February. Companies and employment become a little less important than during the previous month.

NL – Sports are most mediatised in The Netherlands in March 2019 just like during the previous month. The visibility for politics and society drops and companies and consumers are becoming more important than in March. Ecology remains a top trend in the Dutch media with more than 6% of the media interest.


Different trends in the media agenda in Belgium and the Netherlands (March 2019)

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BE – During this month of March 2019, the Belgian media emphasise more issues related to politics, Europe and migration issues, employment, culture and economical issues than the Dutch media. This is exactly the same trend than in February.

NL – On the other hand, during this month of March 2019, issues related to housing were largely more covered in the Dutch media than in the Belgian media. The same applies for transport and mobility issues, technologies, sports, ecology and health and food issues.  

Trends in Belgium and the Netherlands: Positive evolution of top topics (March 2019)

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NL – In March 2019, the top five issues gaining media exposure in the Dutch media are (1) politics and society, (2) culture, (3) Europe, international and migration, (4) health and food and (5) education.

BE – In March 2019, the top five issues gaining media exposure in the Belgian media are (1) politics and society, (2) health and food, (3) employment, (4) housing and (5) Europe, international and migration.

NL/BE Comparison – Belgium and the Netherlands share upward trends in politics and society, health and food, Europe, international and migration and education.
4 themes are different between Belgium and the Netherlands: (1) Employment (increasing in the Belgian media, decreasing in the Dutch media), (2) ecology (rising in the Belgian media), (3) technologies (rising in the Dutch media) and (4) companies (decreasing in the Belgian media).

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For the top 10 of the most mentioned brands in the Belgian and Dutch media, 6 brands out of 10 are found on both sides of the ranking.

  • Facebook is the first brand in the Belgian and Dutch top 10.
  • Boeing is also present in the Belgian and Dutch top 10. The brand is 2nd in the Belgian and 4th in the Dutch media and is impacted by the plane crashes.
  • Apple and Google are also present in the Belgian and Dutch top 10. Apple is the 3rd brand in both countries and Google is the 4th brand in Belgium and the 5th brand in The Netherlands.
  • Instagram is the 2nd brand in the Dutch media and the 5th brand in the Belgian media in March.
  • The car brands Ferrari (9th brand in the Belgian media, 6th brand in the Dutch media) and Mercedes (10th brand in the Belgian media and 6th brand in the Dutch media) are also present on both sides. The new Formula 1 season is generating extra visibility for both brands.
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