Annual Review 2018 - The most visible companies in 2018

Topic Targeting Report / 19/12/2018 /

Auxipress Annual Review 2018 - The major trends shaping the Belgian Media landscape

Four episodes, four perspectives to take a look back at media trends in 2018.
This week, Episode 4/4 : Most visible companies in 2018

The top 50 trending brands

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  • The most mediatized companies are Facebook, Apple, Google, SNCB, RyanAir and Mercedes.
  • All the GAFA brands are in the top 10 of the most trending companies in the Belgian media (print/online).
  • Nine Belgian brands are in the top 20 of the most trending companies this year: SNCB (4th), AB Inbev (7th), Delhaize (11th), Belfius (12th), Bpost (16th), Proximus (17th), Telenet (18th), De Lijn (19th) and Brussels Airlines (20th).

The top 50 trending brands in FR-speaking Media

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  • The most mediatized companies are Facebook, Apple, Google, RyanAir, SNCB and Carrefour.
  • French-speaking media give less interest to the GAFAs, knowing that Amazon is not in the top 10 of the most tending brands
  • Six Belgian brands are in the top 20 of the most trending companies this year: SNCB (5th), STIB (10th), Belfius (15th), Brussels Airlines (16th), Proximus (18th), Delhaize (20th)

The top 50 trending brands in NL-speaking Media

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  • The most mediatized companies are Facebook, Apple, Google, De Lijn, AB Inbev and SNCB.
  • Flemish-speaking media give less interest to the GAFAs, knowing that Amazon is not in the top 10 of the most trending brands.
  • Ten Belgian brands are in the top 20 of the most trending companies this year: De Lijn (4th), AB Inbev (5th), SNCB (6th), Telenet (7th), Delhaize (8th), Belfius (11th), Bpost (12th), KBC (13th), Proximus (18th) and Brussels Airlines (20th).

French-speaking vs. Flemish-speaking Media

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