Breaking news / 28/01/2020 / Marcom

Digital News #28 - Look what you missed out in digital

Discover what you may have missed last week in the digital world 

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The war against fake influencers is raging

Despite Instagram's ongoing efforts to prevent fraud on its platform, there is still a long and winding road to fully achieve this goal. Indeed, a new report by the company Instascreener reveals that fraud is on the rise again. According to Instagram, there is no doubt that only a combined effort between the social network, agencies and advertisers can put an end to that plague touching Instagram.

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How to disconnect from your smartphone?

Surprisingly, the initiative comes from Google who offers us 3 different applications to help us better manage our time on our smartphones.

  • Envelope: As its name suggests includes a pdf template of an envelope to be printed and placed around the smartphone.
  • Activity Bubbles: Each time you unlock your smartphone, a bubble will be created on your wallpaper.
  • Screen Stopwatch: The app shows you how much time you spend on your phone every day.
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Law enforcement agencies are using an illegal database

An American start-up called Clearview AI has illegally collected 3 billion photos of individuals to feed its facial recognition application. By comparison, the FBI, which is the agency with the largest collection of facial recognition images, has only 411 million. Clearview AI worked with nearly 600 U.S. government agencies, law enforcement agencies, and the Department of Homeland Security. This week it emerged that Police have been ordered to stop using this app. 

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When football mixes with digital

The German football league, Bundesliga, has announced its new partnership with AWS, an artificial intelligence company.  The aim of this alliance is to improve the spectator experience during matches.  “We want to, with the help of technology, tell stories that could not have been told without the technology” said Andreas Heyden.

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