Discover what you may have missed last week in the digital world
Despite Instagram's ongoing efforts to prevent fraud on its platform, there is still a long and winding road to fully achieve this goal. Indeed, a new report by the company Instascreener reveals that fraud is on the rise again. According to Instagram, there is no doubt that only a combined effort between the social network, agencies and advertisers can put an end to that plague touching Instagram.
Surprisingly, the initiative comes from Google who offers us 3 different applications to help us better manage our time on our smartphones.
An American start-up called Clearview AI has illegally collected 3 billion photos of individuals to feed its facial recognition application. By comparison, the FBI, which is the agency with the largest collection of facial recognition images, has only 411 million. Clearview AI worked with nearly 600 U.S. government agencies, law enforcement agencies, and the Department of Homeland Security. This week it emerged that Police have been ordered to stop using this app.
The German football league, Bundesliga, has announced its new partnership with AWS, an artificial intelligence company. The aim of this alliance is to improve the spectator experience during matches. “We want to, with the help of technology, tell stories that could not have been told without the technology” said Andreas Heyden.
Influencer marketing raakt meer en meer sectoren. Zoals we in een vorig artikel uitleggen, zegt slechts 34% van de consumenten dat ze vertrouwen hebben in de merken die ze kopen.
Het is bewezen, influencer marketing is onvermijdelijk geworden in de communicatiestrategie van een merk.
Dit artikel is het logische gevolg van ons vorige artikel over Blockchain. U heeft vast en zeker al gehoord over de Bitcoin of BTC in de wereld van het cryptogeld. Maar weet u ook wat dat echt is?