The Champagne sector is marked by limited media attention in 2018.
December and the end of year celebrations are the best opportunities to communicate to correspond with the media interest for the sector.
The news on Champagne in December focused mainly on the end of year celebrations, the brands and food.
The main words associated with Champagne in December are the end of year celebrations, Christmas markets, wine, price and foie gras.
The family and the cosiness of the end of year celebrations also occupy a large part of the interest of the media in relation to Champagne and the wine sector.
The association with wine and food is dominant in the analysis of the media coverage of Champagne in December 2018.
The family universe is dominant in the media context of Champagne.
The Champagne topic is a confidential topic in the written press as well as in the online press:
Vrancken Pommery is the most mentioned Champagne wine brand during the holiday season in the Belgian media.