Client Day 2025

Reshaping Public Opinion Together

Register Now for the 2025 Auxipress Client Day!

As we all know, influence is being redefined. In this changing landscape, one key question stands out:

👉 How can PR remain at the center of the influence game?

Because the role of PR has never been more vital — and never more in motion — we’re bringing together experts to explore today’s key shifts: from new media consumption patterns to publishers reinventing their strategies, and the way PR and marketing must adapt to keep their place at the heart of influence

Together, let’s explore new ways, strategies, and solutions to stay ahead in an environment reshaped by new generations, digital transformation and AI.

Secure your spot today by filling out the registration form below!

Event Details:

🗓️ Date: Thursday October 16, 2025
🕒 Time: 9:00 AM – 1:30 PM
📍 Location: La Royale Belge, Watermael-Boitsfort / Brussels

Preliminary Program

🥐 BREAKFAST & PANEL DISCUSSION

We will start the day with the big picture and shifts reshaping PR:

  • THE MEDIA SHIFT: How are media adapting to AI, new generations, new channels, and redefining the Journalist-PR relationship?

Justin Mol, Head of Innovation at DPG Media, will share how the media industry is challenged and adapting to the new context — and pinpoint what they expect from PR professionals today.

  • THE AUDIENCE SHIFT: How are new information habits challenging PR strategies?

Ike Picone, Associate Professor and Head of the Department of Communication Sciences at the Vrije Universiteit Brussel (VUB) will give us an evidence-based perspective on how audiences consume and trust information, what drives attention across generations, and what this means for smarter PR strategies.

🎯 A 360° discussion to set the stage for tomorrow’s strategies followed by a debate.

 

💡 PRACTICAL WORKSHOPS

Three workshops to turn insights into actionable levers:

  1. How to expand PR influence beyond the headlines?
    PR effectiveness goes far beyond traditional coverage — expanding into social conversations and towards new generations. But how can we measure and anticipate it?
  2. Is LinkedIn your most underestimated influence asset?
    From weak signals to emerging trends: how can LinkedIn help shape a brand’s strategy and reputation?
  3. How can we assess PR impact beyond coverage?
    Discover new ways to align PR with digital and marketing KPIs — while keeping ownership of reputation and influence at the core of your role. 

💬 NETWORKING LUNCH

A walking lunch to exchange ideas with PR Agencies , Auxipress experts, and leading communication professionals.

⚡ Leave with fresh ideas, valuable connections, and concrete insights to sharpen your strategic decisions and step into 2026 with a head start.

Register for the Client Day 2025

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Terms and Conditions

By registering for this event, you agree to receive event-related communications from Auxipress. Your information will be used in accordance with our Privacy Policy.

After registering, you’ll receive a confirmation email with further event details and logistics. We look forward to seeing you at the Auxipress Client Day!

If you have any questions or need assistance, please contact us at [email protected].

 

Thank you,

The Auxipress Team

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