On a daily basis, we are bombarded with thousands of advertising messages from different communication channels and numerous brands. The latter is omnipresent in our daily environment, wherever the eye might look, according to the New York Times.
According to a survey carried out by the CSA (“Conseil Supérieur de l'Audiovisuel” in French), 99% of Belgians own a device that allows them to listen to the radio. For most listeners, the radio is still a trusted media in 2022, and its technology has continued to evolve over the years. How does the radio still manage to reinvent itself? How does it adapt to listeners who have become more demanding and unpredictable in their listening habits?
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