From influencer marketing to strategy, this is the place where our bloggers' new ideas come to life.

Auxipress is moving, and growing!
All Articles Inside news

Auxipress is moving, and growing!

By Julien Robert

Auxipress is on the move, taking great strides towards an even brighter future!
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Auxipress is moving: We care about our talent
All Articles Inside news

Auxipress is moving: We care about our talent

By Julien Robert

Auxipress embarks on a new chapter, motivating and valuing its talent more than ever!
Gaming and esport in the eye of the media
Inside news All Articles

Gaming and esport in the eye of the media

By Julien Robert

In this digital age, the gaming and esport market has experienced exponential growth, becoming a full-fledged industry with a constantly expanding fan base and increasingly large events around the world. In Belgium, this evolution has not gone unnoticed, with a significant increase in interest and media coverage.
The 5 golden rules for a successful marketing strategy
Marketing and communication Media Intelligence Digital

The 5 golden rules for a successful marketing strategy

By Julien Robert

For a brand to grow, it needs to be supported by an adapted and efficient marketing strategy.
What is media monitoring ?
All Articles Marketing and communication Media Intelligence

What is media monitoring ?

By Julien Robert

Media monitoring is an essential practice for companies that want to monitor their online presence, track their reputation, and stay up to date with the latest industry trends.
What is social media monitoring ?
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What is social media monitoring ?

By Julien Robert

How to deal with a crisis
All Articles

How to deal with a crisis

By Julien Robert

Crisis communication is basically a subset of public relations that deals with protecting an individual or organisation from damage to their reputation.
6 tips for building brand loyalty
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6 tips for building brand loyalty

By Julien Robert

"Acquiring a new customer can cost five times more than retaining an existing one.”- Dawkins and Reichheld
Black Friday: Overconsumption or golden opportunity?!
All Articles Marketing and communication Digital

Black Friday: Overconsumption or golden opportunity?!

By Julien Robert

Black Friday takes place every year on the last Friday of November, just after Thanksgiving. On this occasion, the big brands as well as the smaller ones take the opportunity to boost their sales.
Media Visibility Report 2022
Inside news Marketing and communication Media Intelligence

Media Visibility Report 2022

By Lisa von Beust

Has your brand gained visibility in 2022? Where does your brand position itself in comparison to its competitors?
Why is media monitoring so important for your brand?
All Articles Marketing and communication Media Intelligence

Why is media monitoring so important for your brand?

By Julien Robert

Today, a brand has its own media presence. From consumers to commentators, or even opinion leaders, there are many people who could be talking about your company publicly, so it is essential for brands to learn how to manage their image. Therefore, many companies pay close attention to their media presence. The reasons for this scrutiny are well-defined.
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