Auxipress Client Day 2026

PROGRAMME

Every year, the Auxipress Client Day brings together communication leaders, PR professionals, agencies and industry experts to discuss the trends shaping our profession.

We are looking forward to welcoming you once again for a morning of inspiring conversations, fresh perspectives and meaningful networking.

 

This year’s topic:

WHO SHAPES YOUR REPUTATION NOW?

Media, stakeholders, audiences and AI : decoding the new influence equation

Something has changed in the way organizations think about reputation.

Reputation is no longer shaped by media coverage alone. From stakeholders and fragmented audiences to social conversations and AI-generated answers, communication teams face a new influence landscape.

 

WHAT TO EXPECT?

🥐 BREAKFAST & INSIGHTS

Auxipress will introduce the new influence equation and explore what it reveals about the evolving role of communication teams.

 

👥 FROM PR TO STAKEHOLDER MANAGEMENT

Baptiste van Outryve, Director of PR, Communications and Public Affairs at Landal, will share his perspective on how PR is evolving beyond traditional media relations.

 

🎯 INFLUENCE IN ACTION: CLIENT CASES

We will share concrete examples of how communication teams are already adapting to this new environment.

 

💬 PANEL DISCUSSION

How is the role of communication changing in the new influence equation?

 

⚡ FROM INSIGHTS TO ACTION

After the break, we will turn to tools, methods and innovation:

  • Auxipress Roadmap: What’s New, What’s Coming Up
  • Using AI Prompts to Detect Trends and Insights Faster
  • Beyond Media and Social Media: Managing Reputation in AI Chatbots

 

🤝 NETWORKING LUNCH

Wrap up the morning over a walking lunch with communication professionals, PR agencies, guest speakers and Auxipress experts.

 

PRACTICAL INFORMATION

🗓️ Date: Thursday October 1, 2026
🕒 Time: from 9AM until 1:30PM
📍 Venue: La Royale Belge,  Boulevard du Souverain 25, 1170 Watermael-Boitsfort / Brussels

See you on October 1st!

TOP