The Belgian media landscape is constantly changing. On-demand media consumption is constantly growing, whereas linear consumption is declining.
Podcasts for example, are gaining popularity. More and more podcasts are being created, and they are reaching an ever-larger audience, which made us follow this trend for our customers.
Therefore, we gladly announce that Auxipress, as Media Intelligence leader in Belgium, is expanding its Radio & TV offer with podcast monitoring as of this week! Auxipress already covers more than 15 journalistic or informational native podcasts and will expand its offer over time.
Do not hesitate to contact our teams if you would like to know more about the podcasts we can monitor for your brand!
