How Business Intelligence Improves Decision-Making
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How Business Intelligence Improves Decision-Making

By Joris De Brucker

For companies of any size to stay in business, they need to make well-informed decisions quickly and efficiently. Business intelligence (BI) helps businesses achieve this by providing actionable insights derived from data analysis. But what exactly is business intelligence, and how can Belgian companies leverage it for better decision-making? Let’s explore.
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How Business Intelligence Improves Decision-Making
All Articles

How Business Intelligence Improves Decision-Making

By Joris De Brucker

Joris De Brucker

For companies of any size to stay in business, they need to make well-informed decisions quickly and efficiently. Business intelligence (BI) helps businesses achieve this by providing actionable insights derived from data analysis. But what exactly is business intelligence, and how can Belgian companies leverage it for better decision-making? Let’s explore.
How do you juggle 130 stakeholders? The Complexity of Pharmaceutical Communication
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How do you juggle 130 stakeholders? The Complexity of Pharmaceutical Communication

By Joris De Brucker

Joris De Brucker

An Interview with David Gering, Communications Director at pharma.be
White paper : Check your brand
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White paper : Check your brand

By Julien Robert

Julien Robert

Check Your Brand with Our Media Intelligence White Paper
PR and communication agency Comm2You returns to the essence
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PR and communication agency Comm2You returns to the essence

By Julien Robert

Julien Robert

Recently, Joachim Deman and Arno Creve paid us a visit. We discussed their boutique PR and communication agency, AI, and the essence of journalistic PR.
Universities: five essential PR strategies for attracting the brightest students
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Universities: five essential PR strategies for attracting the brightest students

By Adrien Hallet

Julien Robert

How to attract the brightest minds and establish fruitful partnerships with the corporate world at the same time? This is the constant challenge Belgian universities face, especially in today's highly competitive labour market, where talent is harder and harder to come by.

In this article, we take a close look at five essential PR strategies Belgian universities could use in their PR campaigns, using Media Intelligence as an analytical perspective.
Webinar: Which insights can brands glean from society trends before the elections?
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Webinar: Which insights can brands glean from society trends before the elections?

By Layla Mendez

Julien Robert

Did you miss our Webinar on the social trends during this election year, and what brands can learn from them? Have a look using the form below!
Digital Tipping Point for Radio will be reached in 2024
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Digital Tipping Point for Radio will be reached in 2024

By Layla Mendez

Julien Robert

Do Belgians still listen to the radio? That's what MaRadio.be tried to find out. Auxipress attended the Digital Radio Day 2024 where MaRadio.be presented the results of its study. In 2023, 1500 Belgians, aged 12 to 74, were surveyed about their use of FM and digital radio, and the results are clear: radio must adapt! In this article, we present five key take-aways about Belgians and their radios.
Interview: Joachim Von Beust
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Interview: Joachim Von Beust

By Layla Mendez

Julien Robert

Did you think that after our first two chapters the world of media monitoring would hold no secrets for you? Think again! Here is the final volume in our trilogy on media monitoring, the interview with the chairman of Auxipress: Mr Joachim Von Beust. From his beginnings to his vision for the future, Mr Von Beust tells us what he loves about his job, and his story comes with a lot of surprises !
Our story: Radio and TV Monitoring
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Our story: Radio and TV Monitoring

By Layla Mendez

Julien Robert

Has learning more about our print monitoring system ignited your passion for Media Intelligence yet? Well, here's chapter two of our story: today we delve into the history of our radio and television (RTV) monitoring.
Our Story: Press Monitoring
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Our Story: Press Monitoring

By Layla Mendez

Julien Robert

Have you ever wondered how press monitoring works at Auxipress? Dive into the story of Auxipress and discover how we have developed our media intelligence expertise over the years!
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